Friday, January 17, 2020

Do I Need a Website? | Search for Beginners Episode 1

Do I Need a Website? | Search for Beginners Ep 1 is was published in Google official webmaster youtube channel. This video contains the video and the audio transcription of the same for your easy understanding.

Do you need a website?

Before you start, you should ask yourself:

  • Who are your customers, and where can you find them?
  • Do they search for products and services on the internet? 

Users often use search engines to find what they're looking for, so it's important for your business to be easily found online. When users search for something, they usually already have a clear intention, such as making a purchase.

For example, if someone searches for where to buy a nice T-shirt, we can assume there's a clear business opportunity there. There are many ways to create an online presence. You can create a website from scratch, or use a do-it-yourself web page generator.

You could use a content management system, such as WordPress or Joomla. You could start a blog, using a blog-publishing service like Blogger, or you can create pages on social media, for example, on Facebook or Instagram.

Are you wondering which type to choose?

Think of what you want to achieve with your online presence. It could be getting more walk-in customers, more online sales, or more newsletter subscriptions. Alternatively, you may just want people to recognize your product, or know about your business. Your purpose will determine which types of presence are more suitable.

For example, if you own a physical store, like a clothing store, add the location to Google My Business to let thousands of people find it easily on Google Maps and Search. Social media or messaging apps will allow you to inform your customers of new products or promotions. You can sell your products there, or on e-commerce marketplaces.

As your business expands, building your own website from scratch can help it grow even more, reinforce your brand, and lend your business more authority and legitimacy online. Being able to customize your website means you can decorate your store in the way that represents your business best. You can also leverage an off-the-shelf content management system. Many are free, and easy to get started. Even though there are many options, you don't need to choose just one. You can use multiple channels at the same time, as long as it aligns with your marketing and brand strategy.

If you already have a website, make sure to keep your content and technology updated. Make sure to add your new products, events, or discount information just as you would in an offline store. At the same time, make sure your web presence is friendly to search engines, so that search engines can understand them and people can find them.

Take a look at our Basic Search Visibility Checklist to see some of the points we recommend you review on your website for better discoverability on Google Search. Check out the link in the video description below. If you don't have an online presence yet, why not create one!

Take your first step to showcase your business online today! In the next episode, you will learn about how to measure a website's performance and the goals of having websites in the first place. So don't forget to subscribe to the Google Webmasters channel and tap the little bell to receive notifications if you're watching on your mobile so you will not miss any future videos. See you soon!

Monday, January 6, 2020

Intro to Search for Beginners Episode in Google Webmaster

Google has recently started uploading animated YouTube videos to help the beginners in the search engine optimization industry. This series is created with the sole aim to help anyone who wants to increase the visibility of the website in the search engine. Also makes everyone knowledgeable in the SEO tools.

 Search for Beginners Google Webmasters Series

I would love to welcome you to Search for Beginners YouTube webmaster series. Learning google tools that are offered for free is the best method of learning to increase visibility in the search engine platform.

If you're interested in learning the fundamentals of creating an online identity and using Google Search tools to help customers find your page, this series is for you. This exclusive series supports the concepts in simple logic for any one to implement web presence.

You will learn about the different platforms and techniques for creating an online presence, and how to select the best best one for you, as well as how to relate with programmers if you need technical assistance.

We will explore how Google Search works and address frequently asked search and discover ability concerns, such as: "Is my site on Google?" "How do I modify what appears on Google Search?" or

"How do I correct incorrect information about my business in Google Web search?".

Related:  Digital Marketing Institute in Chennai

List of Episodes

Episode 1: Do I Need a Website?

Official Tweet from Google About Search for Beginner Episode

Sunday, October 20, 2019

Digital Marketing Courses - DMC Kodambakkam Chennai

Digital Marketing Courses - DMC

Digital Marketing Courses is also located in Kodambakkam. Based on the comments on other blogs and website information, Digital Marketing Courses is a sister concern of Zuan Education. SEO Job Training is also considered as a sister concern of Zuan Education, Kodambakkam.

They are located in Arcot road in Kodambakkam. You need to get down at Liberty Bus stop and walk towards vadapalani. They are situated exactly opposite to Poorvika, Chennai mobiles, and Subway restaurant.

Few other famous landmarks near them are:

Jio Store 
Tiruppur Cotton

Address or Google Maps

Courses Offered by Digital Marketing Courses - DMC

  • Digital Marketing Training
  • Search Engine Optimization Training
  • Search Engine Marketing Training
  • Social Media Marketing Training
  • Web Analytics Training in Chennai
  • Email Marketing Training
  • eCommerce Marketing Training
  • Wordpress Training
  • HTML Training
  • HTML5 Training
  • Web Designing Training

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