Friday, October 11, 2019

TimesPro Digital Marketing Course | Should I Join? How Effective Will The Placements Be?

TimesPro Digital Marketing Course is one the famous courses in India. Times Pro is into digital marketing training and the biggest advantage for them is the brand name of Times of India. As a Digital Marketing Trainer, I would love to offer the great quality training to those common man too who can’t afford to study with huge investments.

Before me started taking my passion as profession, I would love to let you know that I worked with top MNC’s like Accenture, CSS Corp, and Amazon India for 6.5 years totally and I have a great taste of corporate standard training. My dream as to offer the same standard and quality training to people who are having lower budget for digital marketing course.

The primary purpose of my visit to Timespro office is not to join. But to get to know their modules and standard of teaching that is worth 83,0000 INR.

To better understand the standard of teaching, I personally visited their office in Chennai (Behind Globus Building, Pondy Bazzar, T.Nagar) and observed few information. I would like to share them with you.

  • Their primary training is not into Digital Marketing. They offer several other course. Digital marketing is one among Them.
  • They have a good interior and pleasant atmosphere of an educational organization.
  • They took enough time to discuss and explain the digital marketing course details. If I remember correctly they offered two course modules. One with 35,000 INR and another with 85,000 INR.
  • They claimed that they offer placements and support. But I was unable to see the placement showcase related to digital marketing. What I understood is that they have tie ups with leading banking sectors. They have the display of students placed in different banks. When I asked them about those photos, they said they are related to banks.

The above mentioned details are my own opinion and I have not written this post to damage the reputation of the institution.

Let me come to the answer for the question, should I join the TimesPro Digital Marketing course? How effective will the placements be?

I would suggest, you can join the course with them provided

  • You are unable to get any other quality institute to train you on Digital Marketing.
  • You can afford their course fee.
  • If you are a person who does not need spoon feeding or personal support.
Even though they are branded, I would strongly suggest you to follow the best practices to select a digital marketing institute that you deserve.

I have published a video in You Tube about how to select the best digital marketing training institute in Chennai. However, you can still watch the video to get ideas even if you are from different location.



If watching the above video is not comfortable for you, you can consider these points to select your digital marketing training institute.

Rather than selecting a training institute, I would suggest you to learn to validate the trainer and institute.

Another point is to keep your requirements ready. Approach any institute and ask them your requirements. If they say yes, they are the right person to teach you.

Few requirements are:
  • Why do you need to learn about digital marketing? I mean what is your goal?
  • Will the institute work along with your goal?
  • Is your trainer already has hands-on experience on what you are expecting or he is going to teach you?
    • If you want to make money after learning digital marketing, I would want you to check the trainer is already making money. If not he is not the right person to teach you. If you still select someone who does not know how to do, it is almost like learning swimming from someone who has never swum in his life.
  • How much time can you spend on the course?
  • What is your preferred time slot?

How to validate any Training Institute?

  • Ratings and Reviews

    Never ever trust or believe ratings and reviews. The institutes have already read the students mind and people fall prey to fake ratings and reviews.
  • If an institution has a 5-star rating for 9,000 reviews, do you really believe it is possible to have one? I believe at least 10 people would have at least selected a 4-star rating.
    Find below the example of a fake review



  • In the above google review, I have shared my observation. The value 1 review says the account holder has left a single review in his lifetime. If the person has the habit of reviewing the business, he or she must be a part of the Google Local Guide Program. Else they might have reviewed other business too. Here, the possibility of the reviews posted may intentionally be created to broadcast and get business leads.
    • While reading a few reviews you can feel that the answer might have followed a template.
    • Another point to be noted is that this profile holder does not have a profile picture updated. This actually means the id is not mapped to a real account. The account might have been created exclusively for posting fake review.
  • Check out their choice words when they talk to you. If they use words that give priority to course fee, next batch starting date, offer for immediate joining. These words will highlight that the person or institute may get your course fee and may not pay attention.
  • Never Ever pay your course fee upfront. Take minimum 2 demo session from the prescribed trainer. Once you are satisfied, pay the half fee and pay the remaining fee anytime.
  • Make sure that they are giving you the adequate information to you for making a better decision. The institute must give you information and knowledge. They must not force you to start the course with them.
I hope the information shared here has really helped you. If you still any support or counseling for selecting your digital marketing training institute, you can reach my personal number 7010638398 and WhatsApp me. I will be glad to assist you.

Wednesday, October 9, 2019

What is SERP (Search Engine Results Page) - A Complete Guide for Beginners

SERP stands for Search Engine Results Page. It is typically a page displayed every time a user hits the enter button after entering the keyword in the search box.

The most relevant, useful information are displayed in the SERP in few seconds. A search engines takes the relevancy and speed of the information displayed very seriously.

Components of SERP (Search Engine Results Page) 


The search engine results page is completely dynamic and the results displayed are not static. They are dynamic and completely personalized based on the user. The search engine algorithm understands the user intent very smart and displays the information according to the search intent. 

We can classify the components of SERP as mentioned below:

  • Paid Results
  • Organic Results
  • Similar Sites
  • Cached
  • Snippets
    • Rich Snippets
      • Products Review
      • Sitelinks Features
      • People also ask
      • Rank 0
      • Knowledge Graph
      • Maps Results
      • Video Carousal Results
      • Image Carousal Results
      • Title
      • Display URL / Landing Page
      • Related Searches
      • Settings and Tools
  • Settings and Tools
Let us see the detailed information of the above SERP details below:

Paid Results


Along with the organic results the paid advertisement also will be shown in three different places in the search engines results page. They are the topmost four places before organic results, the bottom most four places and at times it is also displayed at the right side column.


  • It is called SEM (Search Engine Marketing)
  • These ads are only shown when google feels the ads may help the users in getting what they need.
  • Leading organization like Amazon takes this feature as advantage to increase their sales and return on investment.

The paid results are always marked with symbol Ad before the display URL. At times, it will also be mentioned as Sponsored. The paid results likes exactly as mentioned here:

Paid Results Image in SERP - Google - Amudhakumar.png

The Paid Ads are also shown in right side coulmn bar and bottom on results as mentioned below:

Paid Ads in SERP Amudhakumar

Organic Results


The word organic means naturally grown without adding any fertilizers or chemicals. This applies exactly to a website with respect to its visitors. When a website receives relevant visitors without spending any money or extra effort in promoting a content, we can term it as organic visitors. Driving complete organic visitors is the only goal of any organization.

The organic visitors are those who visit a website by searching in search engines. Few examples of search engines are Google, Yahoo, Bing, Duckduckgo, Yandex and ask. An SERP may display results without advertisements. However, it can not ignore the organic results.

In the above image, the results marked in green border are called organic results.

Understanding SERP


The first level of details are related to search box, voice typing, search icon, web results, Image Results, News Results, Shopping Results, and Maps Results. I have highlighted the features in the image give below:



Search Box


The biggest text box available next to the google logo is called search box. As a user, we will use this box to enter the keyword to search the search engine database. While entering the keyword, the auto suggested keywords related to the query will pop up. It helps the end user to get keyword ideas even before completing the search query.


Voice Typing


Speech to text or voice typing is a great feature that google offers for free in its products. The products like google search engine, google docs, google translate, android keyboard has the voice typing feature embedded for free. All you need to do is to tap on the mic icon and start speaking. The speech will automatically be translated into text. The search terms will return the SERP automatically.


Search Icon


The search button is present next to the voice typing icon. After entering the search query manually, you need to click on the icon or hit the enter button to get the search results.


Web Results


Web results is the default page for Search Engine Results Page. The results are displayed as per google rank brain algorithm. The search results includes the combination of Image Results, News Results, Shopping Results, Video Results and Maps Results.

Image Results

The image results are displayed separately on a separate tab. The web results are default. However, to find only the image results, we need to click on the images option. All image results related to the search query will be returned. There are further filters available under images. 

The available filters are under images are:

  • Size 
    • Any Size
    • Large
    • Medium
    • Icon
The search engines display images in different sizes in the results. Based on our needs, we will be able to filter images based on any size, larger image, medium size and icons.
Understanding SERP Image Results - Image Types - Any size large medium low Amudhakumar


  • Color
    • Any Color
    • Black and White
    • Transparent
By filtering the images by color, we will be able to filter images with black and white only. The transparent images will help us to create more custom images using online tools like canva.com

  • Usage Rights
As per the journalism code of ethics, it is a professional practice to give proper credits to the creative owner by referring to their website or works. Adding due credit is a great practices that helps the creative owner to get hid due credit for his hard work and effort.

The images for the website must be created on our own. Using copyrighted images may lead to legal issues and any owner can sue you and you may incur a great financial loss too. Hence, google offers the option to filter images with the usage rights option. By choosing the images that are royalty free and copyright free will help us to play a fool proof and safe game.

    • Not Filtered by License
The images displayed under Not Filtered by License will contain all the images that are copyrighted and free from royalty. It is the default result and choosing the images from this may that generates revenue may lead to legal action.

    • Labeled for reuse with modification
This category of images can be used for commercial purposes by making a small or other changes. However, using the images as it is not allowed.

    • Labeled for Reuse
Images taken from this filter can be used for commercial purposes without making even a single change. 

    • Labeled for non commercial reuse with modification
Labeled for non commercial reuse with modification refers to usage of copyrighted images for non commercial usage with slight or more modification. Indirectly it means we can not generate revenue using this creative content in any form.

    • Labeled for non commercial reuse
These images can be taken directly and used. But not for commercial use. But for knowledge purpose or educational purposes.

Understanding Image SERP  Not Filtered by License Labeled for reuse with modification Labeled for Reuse Labeled for non commercial reuse with modification Labeled for non commercial reuse

  • Type
Images are also classified under its types. Clip art are a great source for getting cartoon like images. These images are used for illustrating any content in a graphical format. The GIF images are type of video file without sound or audio.

    • Any Type
    • Clip Art
    • Line Drawing
    • GIF
Undertanding Image SERP Image type Amudhakumar

  • Time
Getting images that are outdated may not any value to our content. The filter option based on time helps us to get latest or new images added to the internet data base. 
    • Any time
This filter helps us to get any image uploaded in database irrespective of upload time. The images are sorted based on image result algorithm. The relevancy to the users query and alt tag of the image is considered to display image. The time based image helps us to validate and get latest images.
    • Past 24 hours
Applying the past 24 hours filter will display those images which were crawled by the search engine spider in the last 24 hours from your search time. Validating news, exam dates and other sensitive validation are great activity with this feature.
    • Past Week
Checking out the data that were published in the recent week helps us to filter images. Any update related to image content will be a great will be available here.
    • Past Month
Includes images that were crawled in the past month.
    • Past Year
The complete details of the images that were published in the one year of time. 

Understanding Image SERP Time All time past 24 hours past week past month Amudhakumar

News Results

Any news that is released in the last 24 hours is displayed as news articles. Any website that publishes article using News Article Schema will be shown under the Top Stories section in the SERP.

Top Stories - News Schema - News Structured data in SERP Amudhakumar

Shopping Results

Google has a separate page for showing shopping results. These results 

Video Results Maps Results


Title | Display URL / Landing Page | Description


The primary ingredient of the search engine is the title, display URL and small piece of description. Maximum of 10 website results are display in the first page of SERP. 

Each title and description helps the user to find out the most relevant website for their search query. The below image will give you the complete view of the three metrics.





Similar Sites and Cached




Snippets
Rich Snippets
Products Review
Sitelinks Features
People also ask
Rank 0
Knowledge Graph
Maps Results
Video Carousal Results
Image Carousal Results
Related Searches
Settings and Tools

Friday, September 27, 2019

Search Engine Optimization (SEO) Starter Guide

Search Engine Optimization (SEO) Starter Guide for a person managing, monetizing, or promoting online content material via Google search, this manual is meant for you.

In order to perform SEO for any website, you must understand the rule of the SEO game and play it the right way. I have written a separate and an exclusive article on How Search Engine Works. I strongly suggest you to go through the article to gain the maximum knowledge in this article.

Related Article: Best SEO Training Institute in Chennai

Before we get into the free guide, If you are someone looking forward to get personal support for learning SEO concepts, I would strongly suggest you to take up my Search Engine Optimization Course. I will be offering instant and personal support for all your questions related to the Search engines topics.

Increasing the Visibility of the Website on Google and Other Search Engines

The fist and foremost activity to be completed is to make your website indexed in leading search engines like Google, Yahoo, Bing, Yandex and Duckduckgo. To make this happen your website must be crawlable and Indexable.

Search Engine Optimization Starter Guide - Amudhakumar


In order to make sure that your website can be indexed in search engines like Google, yahoo, Bing, Yandex and Duckduckgo, you need to ask few questions to yourself.

  • Is my website showing up in the leading search engines?
  • Am I offering good and high quality content to my readers and subscribers?
  • For google, is it showing in google local business listing?
  • Is the content is responsive and easily accessible by all the device types and models?
  • Does my website has SSL certificate installed? In other words, is my website secured?
I will explain the details of each and every point in more understandable and easy concepts. 

Is My Website Showing up in the Search Engines like Google, Yahoo, Bing, Yandex or Duckduckgo?


This steps is very simple that anyone who use a search engine can check it. All you need to do is just perform a search in the search engine that has the combination of your keyword or website name. If any details are shown-up, it means your website can be crawled and indexed. 

Please refer to the screenshot below for and example in Google, Yahoo, Bing, Yandex and Duckduckgo. I am going to execute the example for my own website Amudhakumar.com in all the above mentioned search engines. 

Google

Visit google.com and enter your website name including the ccTLD (Country Code Top Level Domain). You will get your website displayed in SERP (Search Engine Results Page). In this example, I have taken my own website. 

This is the result I got when I checked the status

Google-Index-Status-for-Amudhakumar-website

Yahoo

Visit yahoo.com and enter your website name. I have shared the screenshot of the indexed content in yahoo.

Yahoo-Index-Status-for-Amudhakumar-website

Bing

Visit bing.com and enter your website name. You may get the content related to the image below.

Bing-Index-Status-for-Amudhakumar-website

Yandex

Visit https://www.yandex.com and enter the website name of your business. The indexed content will show up as mentioned below:

Yandex-Index-Status-for-Amudhakumar-website

Duckduckgo

Visit duckduckgo.com and enter the website name. The indexed content will show up.

Duckduckgo-Index-Status-for-Amudhakumar-website

If your brand name or website name is similar to a famous name or brand, your website may not show at the top 10 results in the SERP. Hence, you will be required to navigate to 2nd and 3rd pages to navigate.

You can also check the index status of a website by using a google operator named site: This operator gives instruction to search engine to return results containing pages from the mentioned website.

site:amudhakumar.com
The indexed pages from amudhakumar.com only will show up. You can find the details of sample result in the link below:

site: google operator to check index status in google


Am I offering good and high quality content to my readers and subscribers?


If you are reading information about SEO, blogging details, you would have encountered the statement


Content is the King. Do you really believe in it?

But, I do not believe Content is the King. Instead, I would love to redefine it as Quality Content is the King.

If you are not sure about what is a quality content, these ideas will help you for sure.

  • An unique, original and different content
  • The content must be useful to the reader or in other words, it must resolve the reader's issue
  • Must have detailed answers for most of the questions your readers might have
  • The content must have original research data
  • Creating videos related to your content and website
  • Includes How to Guide and links to useful resources
We can also define the content as a quality content if it drives more social traffic, sharing and link backs. This is because, people will never link to a low quality or substandard articles.

You can check whether your website is driving visitors and quality links using competitor analysis tools like SEMrush

Just enter your URL in the SEMrush tool and it will show you the details and performance of your website with respect to organic visitors, back link count, paid traffic and many more.

SEMrush Competitive and Backlink Analysis Tool

Now, having been said that we can not mention how many back links you need exactly to rank your content. If your website does not have enough back links, then it is the right time to concentrate on generating quality content.

The next factor to check is the popularity of your website. This means your article presence in multiple platforms like Facebook, Twitter, Instagram, Pinterest, Linkedin and youtube.

Ubersuggest is a new tool launched by Neil Patel to audit a website for free. You can use this tool to check the social media presence of your content. For example, I have shared the screenshot of the website youtube.com below:

Social-Media-Presence-Checker-Tools-Neil-Patel-Amudhakumar-ubersuggest

Pro Tip: If you are using wordpress content management system, you can install Social Metric Tracker and get the status of all your links instantly. 
The articles from your websites are not ranking better, please need not worry about it. It is because, you do not have a strong content promotion strategy in place. You can plan accordingly and start promoting your content regularly.

The immediate action you must take is to pay very close attention to your articles and update them in a way that it attracts more social shares and links.

For google, Is It Showing in Google Local Business Listing?


Note: This SEO section and idea is applicable for local seo practices only. If you are performing global SEO,  this is not applicable and you may skip this step.

Local SEO is extremely important for attracting internet users who exploring their product or service in and around their areas. The local SEO works completely different than global SEO.

You can take a look at an example given below for local business listing.

Amudhakumar Digital Marketing Training for local business listing


Irrespective of local SEO or global SEO, both the website types needs perfect On-Page Optimization and quality back links to rank high in search results.

One more terminology is used with local Search Engine Optimization. It is called citations.

What is a Citation?


 The citation is nothing but the reference to your Business Name, Address and Phone Number. It is represented as NAP in short. The citations plays a vital role in increasing the authority or credibility of your business listing in front of the google rank brain algorithm.

If your business is not showing up in local business listing, make sure that your business is added to google my business. You can sign up and get your business listed using the link

https://www.google.com/business/

Is The Content is Faster and Easily Accessible by All The Device Types and Models?


Creating a website which loads faster is the primary requirement. No one loves a website which is slow or does not even load. This creates a negative user experience. Google considers your website speed as an important ranking signal. Hence, an official tool from google is launched to check the speed of your website.

A website must load and display with in 3 second maximum. You can check and fix the speed issues of your website using the official Google Page Speed Insights Tool.

You may also use other page speed checking tools like GTMetrix and Pingdom.

Look at the homepage view of the GTmetrix pages speed check

GTmetrix Speed Test for Amudhakumar

The GTmetrix tool will show the below information:
  • The performance score
  • Website Loading Time
  • The Size of the Page
  • The number of requests (The number of requests made to communicate with the server to download the website content)
In general, the page must load and display with in 3 seconds. The website size must be less than 1 MB. You can concentrate on the errors and mistakes highlighted to get your above metric requirements met. You must take a web developer support for working on the performance factor.

Most common issues with page loading may be website browser cache missing, content rendering, HTTP Compression, and few more.

Google has framed a set of rules that must be met for faster website. You can check the details by clicking here

If you do not have access to a website developer or if you have a word press website, you can install the wordpress plugin named W3Total Cache. You will be able to configure your page speed requirements in few minutes.

Responsive Web Design or Mobile Friendly Website

Creating a website that fits into all types of mobile devices view port is another important factor. Due to the increase in number of mobile device users and the mobile devices are constraint by display size, it is mandatory to have a different size. The devices like phablets, tablets, desktops, game consoles, TVs, and even wearable. The major search engines like google prefers any activity that is introduced with the end user in mind.

A tool offered by google that helps you to check the mobile friendliness of a website. It is called Mobile Friendly Tester Tool. This is how the tool looks like:

Google Mobile Friendly Test Tool


If you are a website developer and keen on learning the responsive web designing concept, you may use the link below to explore more information.

https://developers.google.com/web/fundamentals/design-and-ux/responsive/

Does My Website has SSL Certificate Installed? In Other Words, is My Website Secured?


Security parameter is a high priority factor. Google has released an official update in 2014 that https: is considered as a ranking factor in google ranking signals. Hosting a SSL certified website is a great symbol of quality and trust.

SSL is the short form for Secured Socket Layer. It is the standard quality and security technology for information security between a web server and a browser. It is mandatory especially if your website is integrated with payment gateway process.

You can get your website secured with SSL certificate for free using services like Letsencrypt. Integrating the service with hosting services like siteground. Once the server level  installation is complete, you can use plugins like Really Simple SSL to enable it on the word press level.

Usage of Sitemaps


The best way to help the search engine to explore the right content on your website is the usage of sitemaps. The sitemap file can automatically generated in the WordPress website by using Yoast SEO Plugin. The platforms like blogger.com will automatically generate the sitemap file.

A sitemap is a file on your site that tells search engines about new or changed pages on your site.
A sitemap makes the task of a search engine spider easy to crawl and explore information like links, images, videos and other multimedia content.

For static websites, you can generate sitemap using any free sitemap generation tool. For other platforms like majento, you can add the sitemap file by navigating to Catalog > Google Sitemap > Add Sitemap.

After the successful generation of XML sitemap, you can submit sitemap file to google using search Console.

Hiring an SEO Expert for Organic Ranking


SEO is a slow and steady process. It consumes time and a lots of efforts. If you are a business man who wants to implement SEO for your business and does not have time to implement, then you may consider two things:
  • Learning SEO
  • Hiring an SEO expert or agency.
Learning Search Engine Optimization

Learning to understand the concepts related to SEO will help you to understand the efforts and related metrics with respect to search engine. When you are knowledgeable, you can exactly understand how the SEO team is performing and even figure out the exact activities that is suppose to be carried out.

I have connected with several business people personally and listened to lots of failure and misleading activities carried out by marketing agencies. If you are one such person, I strongly suggest you to get in touch with me via whats app number 7010638398. We will discuss the best possibilities for better opportunities.

Hiring an SEO Expert or Agency.

Google's Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.



You can find the important voice translation of the above video.

Hi I am Maile Ohye and i work with google search. I like to share advice to help you hire a useful and prevent hiring a bad SEO agency.  One who you might pay a lot of money without positive results were even worse one who implements shaddy practices on your website that result reduction and search rankings. SEO stands for search engine optimization.

To some SEO seems like black magic having worked with google search for over a decade what I have learned is that first it's not like black magic. Second and if you want long term success there are not any quick magical tricks than they in SEO provide so that your site ranks number one.

It's important to note that the SEOs potential is only as high as the quality of your business or website. So successful SEO helps your website put your best foot forward so it ranks appropriately.

In the spot where unbiased potential customers would expect your site to be seen. A successful also looks to improve the entire search experience from search results to clicking on our website and potentially converting. A good SEO will recomend best practices for a search friendly site.

From basic things like descriptive page titles for a blogger small business to more complex things like language markup for a multilingual global site. SEO ensure that you're serving your online customers a good experience especially those coming from a search in and that you're site is helpful whether they're using a desktop computer or a mobile phone. In most cases SEO will need four months to a year to help your business. It helps first implement improvements and then see potential benefits.

My strongest adevice when working with a SEO is to request that they corroborate their recommendation with a documented statement from Google. Either a help center article or video or google response in a forum that supports both.

SEO description of the issue that needs to be improved to help with ranking.

The approach they prescribe to accomplishing this task.

Requesting these two bits information will help prevent hiring a poor who might otherwise convince you to do useless things like and more words to the keywords meta tag or buy links because if you search for google advice on this topic you'd see blog posts and videos from us that clearly explain that adding keywords to the meta tag wouldn't help. Furthermore, while google uses link for page drank our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank.

One basic rule is that in a majority of cases doing what's good for SEO is also doing what's good for your online customers. Things like having a mobile friendly website good navigation and building a great brand.

Additionally you if are a more established brand with complicated legacy systems then good search and best practices likely involves paying off some of your sites technical stuff such as updating or infrastructure so that you website is agile and able to implement features.

If you own a small local business, you can probably do the initial work yourself check out our thirty minute video series on how to build an online presence for your local business.

Now if you still believe you want to hire and SEO than here's a general process.

Conduct it two way interview with their potential. So check that they seem generally interested in new and business.

  1. Check their references.
  2. You're probably have to pay for a technical and search on it.
  3. Decide if you want to hire.
  4. Let's break this down and start with step one conduct a two way interview

In the interview here something to look for a good so just focus only on search engine ranking but how they can help your business so they ask questions. They want to know this information to make but it's highlighted on you website for your current and potential new ideas.

  1. What makes your business content and our service unique and therefore valuable to customers.
  2. What does your common customers look like and how do they currently find a website.
  3. How does your business make money and how can which help.
  4. What are channels or you using offline advertising social networks?
  5. Who are your competitors? What do they do well online and potentially offline?

If it doesn't seem interested and learning about your business from a holistic standpoint look elsewhere. It's difficult to do SEO without understanding these requirements.

Optimizing Title and Meta Description


Two things that a website must satisfy for its visibility in search engines. A website content must be easily understood by the users are the readers and the search engine spider. 

Creating content exclusively for your readers experience is the best SEO technique one must use. Website content is represented based on a computer program. End of the day it is the human who is going to read the content on the other end. Hence, writing a content that is easily understood by human being is very very important.

Another important point to be noted is search engine spider or a software program must also understand your website content. But the problem here is the search engine spider will only understand national language. Because of this reason the content must be represented in machine language for search engine spider and a normal language where humans can understand in the user interface of the website.

The complete Google algorithm works based on the relevancy factor. Google assigns relevance score for each and every content by comparing the combination of keywords in Title Tag, Meta Description Tag, Content Tag, the alternative text tag and the sub heading tag.

What is Meta Title


A piece of textual content with 60 to 70 character length containing the short information about the content. It is generally defined for each content in the web page that helps the search engine to better understand the content. The search engine spider does not take the content every time. It will use the content if needed. In most of the scenario, google takes the title information from your content.

A meta title must 
  • Contain your focus keyword
  • The focus keyword must be added at starting of title itself.
  • Your secondary keyword
  • Brand name of your business

What is Meta Description?

Meta Description is a two line content created with 180 characters approximately. This detail contains the summary of the content and displayed in SERP. Google considers the meta description content some times.

As google works based on algorithm that give high priority to relevancy, the title and description in SERP is decided by the content related to user's query. Hence, creating useful and quality content containing the words searched by the users will yield better results.

Controlling the Crawled Pages in Search Engines


Search engine spiders will crawl every link inside a website. Hence, linking the content internally will increase the probability of your website being indexed completely. However, avoiding the crawling of few pages like sensitive information, login page, low quality sites are a great practice that helps search engine spiders to index only important pages.

In order to instruct the search engine to crawl and index, you can take the advantage of using robots.txt file. It is one way to instruct all search engine spider to crawl and index your website. 

As per google, using robots.txt file is not the way to avoid search engine from indexing the content. A content may be indexed, even after blocked in robots.txt file. Hence, the best practice to use no index tag for each link to make sure it is not indexed in search engine.

To learn in detail about Block search indexing with 'noindex

Using Structured Data Markup 


Google uses Snippets and Rich Snippets to render website information in the SERP. A snippet is a piece of auto generated text displayed in the Search Engine Results Pages. Google uses its smart algorithm to decide which features will be useful for the users and displays the information accordingly.

Watch the below video by Matt Cutts on understanding Snippets



Structured Data is used by google to communicate with websites to understand the structure and content in the website. Google has launched an official tool to check what structured data is implemented in a website.

Check out Google Structured Data Tester Tool to find out which schema or structured data is used in your website or competitor website.

Step 1: Visit https://search.google.com/structured-data/testing-tool
Step 2: Enter the domain name or Specific URL (You can also enter the JSON-LD Code and validate the code)
Step 3: Click on Run Test. The detected structured data will be displayed.

Testing Structured Data Using Fetch URL Option


Testing Structured Data Using Fetch URL Option

The Structured Data Tester Tool Results
The Structured Data Tester Tool Results


Validating Google Structured Data Using Code Snippet


Validating Structured Data Using Code Snippet



Structured data markup for a website is not a mandatory practice. Adding or implementing rich cards, schema is not a ranking signal too. However, it is one of the best practice. 

We can relate schema implementation or structured data to a make up practice of a girl. A girl generally looks beautiful. However, when she applies make up, she looks pretty good with lipstick, mascara and eye lashes. The face with full make up attracts more attention in the public compared to the other girl without makeup

The same goes with the structured data implementation in website. A normal website will have a quality content. However, it will not be represented in the rich results like Google Knowledge Graph, Top Stories, Image Results, Video Results, and Google Maps Results.

Only when the respective structured data is marked in a website, these results will show up in rich results in SERP of any search engine.

If you are planning to drive visitors from leading search engines, it is strongly suggested to use respective schema for your website. This helps each search engine better understand your content and deliver it to the user who are searching.

Few examples structured data for any website are:
  • Organization Schema for home page
  • Corporate Contact Schema for contact us page
  • Product schema for e-commerce product
  • Professional service schema for service industry
  • Blog post or article schema for blog posts
  • News Article schema for news content
For detailed information about Google Rich cards for developers, please refer to Google Rich Cards for Developers. By implementing the schema on your website, the results will be shown in the rich results of SERP. 

Image Optimization


Image Optimization helps the search engine spider to discover the exact details of the image content. The search engine spiders are smart enough to understand the image type by reading the image extensions like .jpeg, .jpg, .gif and .pdf. They can even crawl and index links inside the image documents. However, they can not exactly determine what is the content of the image.

As the search engine spiders can understand only machine language, search engine spider prefers the name given in the Alt tag.

An image has two attributes named Caption and Alt Tag

Caption 

Caption is used to display the name of the image when hovered over the image.This helps the readers to understand the title of the image.

Alt Tag

Alternative Tag is used by the search engine spider to better understand the image content. Understanding the exact content of the image is like a blind person reading the content. He can not directly understand the content. Instead he uses an alternative method to read and understand the content. 

In earlier days, the search engine was blindly dependent in alt tag only. As several websites did not mention the tag, search engine was unable to render the content to others. In recent times, if the alt tag is not given, it tries to get the information from other sources like file name, image title, and image source details.


Steps to Optimize Images for Better SEO Results


  1. Never ever take images from internet sources as they be subject to copyrights
  2. Compress the images using free services like compressor.io or tinypng.com
  3. Use your focus keyword file name and save it in your computer hard disk
  4. Upload the image to the website server and use your focus keyword as Alt tag.

For WordPress websites, there are more number of plugins that can compress your images. All you need to do is review the list of image optimization plugins and have a perfect plugin installed on your website. 

Mobile SEO for Website


The number of mobile phones users are increasing with high demand. Hence, creating a website design that is responsive and loads faster on all mobile devices is the smartest choice. The website design plays a vital role in displaying content on mobile view port.

Google has the official mobile friendly tester tool that can check weather your website is mobile friendly or not. The websites that are not mobile friendly are not given highest priority on SERP. 

What is Mobile SEO?


Mobile SEO is a practice of increasing your website position for a particular keyword in the search engine results page on a mobile platform. This practice helps us to improve the organic traffic driven from mobile devices. The 95% of visitors are from mobile phone. The statistica report will explain the data in detail.

mobile optimization - googles share of search

Mobile First Indexing


Google uses mobile first indexing process to render information to the users. It means google ranks your website based on your mobile content and score associated with it. Hence, a website without mobile SEO is a great mistake.

Using smartphone is leading to the increased voice search in search engines compared to manual typing. The google analytics tool will offer you the number of visitors from mobile. Visit  Audience » Mobile to check the performance data.

AMP Implementation

AMP is the acronym for Accelerated Mobile Pages.  AMP is a mobile speed project launched by google exclusively for mobile web results. The desktop version will not show the AMP pages.

Google has a set of practices to follow to make a website a AMP version. If you are a web developer, then you have a great gift from google. A perfect and complete guide for developing AMP websites.

AMP is not a ranking signal yet. However, a website with AMP version will get more and better user experience. This will lead to high CTR (Click Through Ratio). 

AMP Logo - Amudhakumar digital marketing course training in chennai


Conclusion


Irrespective of which platform your website is developed, how good is your content is, if you put your heart and soul in taking care of your visitors user experience, google will rank your website better. Instead of trying to convince a search engine spider that neither has feelings nor emotions, it is a great idea to write content for the website readers and visitors. 

Wednesday, September 25, 2019

Do You Need Digital Marketing Course Study Material for Free? Don't Miss This Article

Digital Marketing Course Study Material or notes is not required if you are learning digital marketing course. The hard copy of the material will not support or upgrade itself with the latest technologies. Hence, it is always a smart idea to learn from the official product owners. Also remember, there is no exact syllabus for digital marketing too.

Do You Need Digital Marketing Course Study Material for Free? Don't Miss This Article


As the digital marketing industry is dynamic and the trending tools are changing every now and then, there is no use of learning the syllabus and topics. Its all about the basic logic that you need to understand.

If you learn the the metrics related to internet, website performance you can handle any digital platform products. All you need to do is to start handling the content with a strong goal of satisfying your client.

Refer to The Links Below for Free Digital Marketing Material


Google: https://support.google.com/

Google Digital Unlocked: https://learndigital.withgoogle.com/digitalunlocked/course/digital-marketing

Google Ads Academy: https://skillshop.withgoogle.com/

Facebook Blueprint: https://www.facebook.com/business/learn/courses?ref=ens_rdr

LinkedIn Support: https://www.linkedin.com/help/linkedin?lang=en

Twitter Support: https://help.twitter.com/en

Instagram Support: https://help.instagram.com/

Find more statistics at Statista


Conclusion:


Hope the information shared related to Free Digital Marketing Course Material was useful. If you are looking forward to learn expert level digital marketing course, you can call me at 7010638398 to discuss further and proceed to the next level.

Monday, September 9, 2019

Understanding How Search Engine Works?

Understanding How Search Engine Works is a simple process. However, people feel it complicated. You might have heard this statement that the simple concept is always difficult to understand.

Any search engine spider will look for robots.txt file instruction to proceed with regular tasks. If the robots.txt file instruction stops the crawler from crawling, the search spider can not proceed further. Only a website is crawl-able or index-able, the complete search engine process can be initiated for a particular website.

Links plays a vital role for exploring the content inside a website. The search engine spider takes multiple link types to understand and validate the content quality and relevancy.

We shall discuss the details of robots.txt and link in the later section of this post. We will initiate from the basic concepts and explore them to the expert level.

What is  a Search Engine?


A program that searches for and identifies items in a database(collection of websites) that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web (Internet).

Few examples of famous Search Engines Are

  1. Google
  2. Bing
  3. Yahoo
  4. Duckduckgo
  5. Baidu
  6. Yandex

How Search Engine Works?


How Search Engine Works Infographics - Google-yahoo-bing-duckduckgo-yandex-amudhakumar

An official video from google explains the detailed overview of the functionality of Google search engine. Matt Cutts, a quality engineer from google explains step by step procedure with clear animation explaining how search works,

Do not miss watching this video by Matt Cutts




I will be explaining the logic in the similar manner what Mr.Matt Cutts has explained in the above video. But, with personalized examples in my own style.

The main hero of the whole process is a software program named spider. In common it is termed as search engine spider.

What is a Search Engine Spider?


A search engine spider is a software program that follows a set of algorithm to build search engine database. It is also called robot. In short, it is called bot. The famous search engine spiders names starts with their brand name and ends with bot.

The spider checks, validates, updates and adds new website to the search engine database. Each and every search engine service provider has their own database of websites created by their own search engines.

I have shared the name of few famous search engine list and their spider names:

  1. Google -------> googlebot
  2. Bing ----------> bingbot
  3. Yahoo --------> yahooslurp
  4. Duckduckgo-> DuckDuckBot
  5. Baidu --------> Baiduspider
  6. Yandex ------> yandexbot

Search Engine spider undergoes two major process in its working process.

  1. Crawling
  2. Indexing

Understanding Search Engine Spider Crawling Process


In order for the search engine spider to initiate the crawling process, a website must be known to the search engine. We can inform the search engine about a new website by


  • Generating a Sitemap file and submitting them to the respective search engines.
  • Generating hyperlinks from another website (Back link)
  • Search Engine submission process

Once a spider comes to know that there is a website, it will crawl and index for serving the users searching for the related product or service. Once a website content is crawled, the spider will schedule the upcoming crawling process periodically based on the update frequency of the website. If the website does not update as per update frequency mentioned, the frequency will be assigned by the spider automatically.

The best way to communicate with search spider is to generate a sitemap file and add the same to the robots.txt file. This will make sure that the sitemap file is crawled every time. It is because, the search engine spider will check the robots.txt file first then the remaining content later.

Let's try to understand the crawling process in detail.

For the search engine spider to crawl the website, links plays a major role. They assist the spider to discover more content and explore. A small summary of links types will add more value:

  1. Internal Links: A hyperlink generated with in the same domain or website.
  2. External Links (Backlinks): A hyperlink from another website. 
  3. Outbound Links: A hyperlink to another website.

The crawling process starts with exploring all the links in the webpage. It opens each and every link inside the website and checks the status of the links. It follows the link which are Do Follow and skip the links marked as No Follow.

No follow is a method used to let the robot know that the link is not required to be considered for crawling purpose. If this content shared here is confusing you, read my article that give Complete Guide for Understanding Do Follow and No Follow Links.

The link status code is used by the spider. A small summary of the link status code for your understanding.

Status Code 200 ---> Ok
Status Code 301 ---> Permanent Redirection
Status Code 302 ---> Temporary Redirection
Status Code 500 ---> Internal Server Error
Status Code 404 ---> Page Not Found

In the above status code, the status codes 200, 301, 302 will be considered and 500 and 404 can not be considered for crawling and indexing. Hence, a web page that is not working will changed to 200, 301, or 302 from 500 and 404 status.

If the information shared above is confusing, please read my complete guide to Understanding HTTP Status Status Code in SEO.

In the above process, all the working links are added to the search engine if it is not added already. All the existing links are updated with latest information.

The non working links are removed from the database. For all the working links, a vote or value called link juice is passed. This link juice is what accumulates to Page Rank. It also contributes to Domain Authority and Page Authority.

The more the Domain authority (DA) or the Page Authority (PA) is more the probability of a website or web page to rank better.

I would relate a crawling process to an interview process in a company for a job opportunity. A company will check the skill set, IQ level, and most of all is he the right person to work with the organization. The organization will hire the candidate only when he meets the requirement criteria. Similarly, a search engine spider will check the content quality during the crawling process. 

Crawling is a quality check process executed by search engine spiders to check weather a website and its contents are meeting the quality guidelines that are laid down by the search engines. 

In search engine point of view, a quality content must be
  • Unique
  • Detailed Information(Everything about something)
  • Must add value to the exiting content
  • Easy to read
  • Actionable

Is my Content Crawled by Search Engine?


If the content of the website is not crawl-able, we can not expect any organic results. Only when a website allows crawling, a copy of the crawled website will be saved as a temporary memory in google server. This cache memory of the website will be updated every time the link is crawled.

Different Ways to check the Crawled Status of the articles are

  1. Cache: operator
  2. Cached option on Google SERP (Search Engine Results Page)
The below screen will give you how to use the above methods to check the crawled status of the website. 

Is My Website Crawled By Search Engine Spider Amudha Kumar

Method 1:

Open your favorite web browser and type cache:domainname and hit enter. The cached copy of the website will be displayed. In the above example, the results says the website content was cached on 28, Sep 2019.

Method 2:

Open google.com from any of your favorite browser and search your brand name, domain name or any keyword related to your business. The results related to your website may be displayed. Look for your domain name and find the small down faced arrow mark and click on it. This will show "Cached" option. Click this and it will take you to the same page which was used in the method 1.

Understanding Search Engine Spider Indexing Process


Indexing is a second phase of a search engine spider process. We can relate the indexing process to an induction process in a company. In general, the selected candidates will be enrolled on to the pay roll using the process name induction. The quality website article will be crawled and indexed inside a search engine database.

We can define Indexing as a process of including or adding a website into the search engine database. Once the website or an article is indexed, the content can be explored via search engine.

We can check weather a content is indexed inside google using the below methods:


  1. Searching your brand name in the search engine.
  2. site: google operator
  3. Inspect URL option in Google Webmaster Tool
Searching Your Brand Name in The Search Engine

All you need is to enter your brand name in google search engine and all the websites related to your keyword will be displayed. This indicates that your website is indexed on the search engine list of websites. 

This method is not false proof or this can not be used for checking the index status of a single article or content.

site: Operator

The next method we are about to discuss is the site: operator. 

Syntax: site:domain name or specific URL 
In order to check the indexed status of a website or specific URL, you need to follow the below method:

site:https://www.amudhakumar.com
site:https://www.amudhakumar.com/2019/09/search-engine-optimization-seo-starter-guide.html

This will show the results as given below:

Check Index status of a website Amudhakumar

If the link or the content is not indexed, the message will say the link is not found in the search engine list or database. This is how the message will pop up.

Not Indexed Status of a website


Thursday, August 22, 2019

How to Choose Best Digital Marketing Training Institute | Digital Marketing Course | Amudha Kumar

How to Choose Best Digital Marketing Training Institute | Digital Marketing Course | Amudha Kumar


Digital marketing consists of major modules like SEO, SEM, SMO and SMM. One must select the perfect SEO training center in chennai for better results.


Sunday, May 12, 2019

What is The Best Institute for Digital Marketing Online Training in Chennai?

If you are exploring Best Institute for Digital Marketing Online Training in Chennai, I am sure this blog post will definitely answer your question. Learning digital marketing using online platform is a perfect choice because it is the perfect example of saving time and money by using a digital platform.

Several Institutes are available in Chennai to offer Digital Marketing courses in classroom and online.  But, most of the institutes offering Digital Marketing Courses in Chennai discourage classroom training and offers substandard teaching and non-qualified faculty. Most of them are money minded.

Related Article: Best SEO Training Institute in Chennai

Hence, it is our responsibility to choose the right trainer from a perfect institute. 

Remember, it is your knowledge which will help you to sustain in the industry and not the reputation of the institute which offers training.

If you have never heard about how an online digital marketing class will be, then it is the time to explore one of my videos named Online Digital Marketing Course.

My course details regarding Digital Marketing Course Syllabus, schedule, Digital Marketing Course fee are shared in the same website. Surfing through the same will help you with more information. 

  

Digital Marketing Training Institutes in Chennai

To name a few institutes, I have shared the list and you can google the name of the Institute separately and check their quality.

3. Zuan Education
4. Zerobug Academy
5. Fita Academy
6. E-Search Advisors
7. Peridot Systems
8. Metaforum Technologies
9. Besant Technologies
10. Web D School
11. ACTE
12. Classdemy
13. SKARTEC Digital Marketing Academy
14. Pro Digital Marketing Course

The Best Institute for Digital Marketing Online Training in Chennai

Every Digital Marketing Institute in Chennai is best in their own endeavors, but it means a lot on what is defined as best in your thought. In several scenarios, people choose to learn from an institute which is:

  • Having High Ratings and Reviews
  • Near to the home location
  • Cheap Course Fee
  • Offer in Course Fee
  • The Reputation of the Institute or Brand Brand Value
  • Interior Structure or Appearance 

If you are one such person looking for a training institute with the above requirements, I strongly suggest you to have a free counseling call with me. Call me or WhatsApp to phone number 7010638398. I can help you out in choosing the best Digital Marketing Training Institute in Chennai based on your requirements. 

You may also read one of my blog post where I have shared 21 Top Digital Marketing Training Institutes in Chennai. This post will give you an overall idea.

Ratings and Reviews

At the first note, never ever trust ratings and reviews mentioned in google reviews. It is ok to look at the training institute with a negative note. Every training institutes know very well that people will consider positive reviews and join the courses. As this is a decision making a factor, the trainers are instructed in such a way that only when the students post their reviews in Google My Business, Mouthshut, Just Dial and other platforms, the students will be issued with the certificate. The trainer also will be compensated. 

You can have a look at the image given below that will help you understand how a fake review is published.

Example of Fake Review - Digital Marketing course in Chennai

Can you think of a training institute having 9810 ratings as 5 Stars? You can have a look at this image below:

This itself says that the reviews are fake. There is no problem in posting a fake positive review. But the problem is the institute will not meet the quality and deliver the requirements mentioned in the review. Here is where you need to act smart. 

All you need to do is, apply to sort with least reviews in Google my business. This will show the ratings of dissatisfied people. You can go through the review. The review will let you know whether it is genuine. Also, go through the positive reviews too. You can understand by yourself about the reality of the institute.  

Near to Home Location

It is a brilliant idea to select a location which is very near to your location. But remember, you can not guarantee that you will get a quality trainer. Hence, I strongly suggest never consider distance as a KPI to select a training institute. If you prefer to take an online class, you can save a lot of time traveling, money, and effort.  

Cheap Course Fee

If you are fascinated by the low-cost course fee, it is the time to think again. You know very well that offering a course at the lowest cost is to take at the advantage of your current financial situation and make you prey for their low quality, substandard delivery. 

Offer in the Course Fee

If you are offered a course at a discounted price, remember the purpose of giving you an offer. The offer is to make sure that you pay your course fee upfront. Even though you get a course at a better offer, please validate the trainer by asking a few relevant questions and taking up a minimum of 2 to 3 demo sessions. You can continue the session if you are comfortable and has trust build with the trainer.


The Reputation of the Institute or Brand Brand Value

Even though you are planning to take up the digital marketing course from a reputed institution, no one can guarantee that you will get a quality trainer. If the original copy is not good, you can expect the photocopy to be good too. Hence, it is really important to check is the trainer is having hands-on experience, a passion towards teaching and really interested in helping you out in understanding the question and answer of yours.

After the completion of the course, it is your knowledge that is going to speak and not your certificate or the reputation of the institute. 

If you are really serious about learning digital marketing, I suggest you to watch my youtube video where I have discussed How to Select the Perfect Digital Marketing Training Institute.

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