How to Choose Best Digital Marketing Training Institute | Digital Marketing Course | Amudha Kumar

What is The Best Institute for Digital Marketing Online Training in Chennai?

If you are exploring Best Institute for Digital Marketing Online Training in Chennai, I am sure this blog post will definitely answer your question. Learning digital marketing using online platform is a perfect choice because it is the perfect example of saving time and money by using a digital platform.

Several Institutes are available in Chennai to offer Digital Marketing courses in classroom and online.  But, most of the institutes offering Digital Marketing Courses in Chennai discourage classroom training and offers substandard teaching and non-qualified faculty. Most of them are money minded.

Hence, it is our responsibility to choose the right trainer from a perfect institute. 

Remember, it is your knowledge which will help you to sustain in the industry and not the reputation of the institute which offers training.

If you have never heard about how an online digital marketing class will be, then it is the time to explore one of my videos named Online Digital Marketing Course.

My course details regarding Digital Marketing Course Syllabus, schedule, Digital Marketing Course fee are shared in the same website. Surfing through the same will help you with more information. 

  

Digital Marketing Training Institutes in Chennai

To name a few institutes, I have shared the list and you can google the name of the Institute separately and check their quality.

1. Lite Mentors Digital Marketing Course Training in Chennai

2. Courseinn Academy

3. Zuan Education

4. Zerobug Academy

5. Fita Academy

6. E-Search Advisors

7. Peridot Systems

8. Metaforum Technologies

9. Besant Technologies

10. Web D School

11. ACTE

12. Classdemy

13. SKARTEC Digital Marketing Academy

14. Pro Digital Marketing Course

The Best Institute for Digital Marketing Online Training in Chennai

Every Digital Marketing Institute in Chennai is best in their own endeavors, but it means a lot on what is defined as best in your thought. In several scenarios, people choose to learn from an institute which is:

• Having High Ratings and Reviews
• Near to the home location
• Cheap Course Fee
• Offer in Course Fee
• The Reputation of the Institute or Brand Brand Value
• Interior Structure or Appearance 

If you are one such person looking for a training institute with the above requirements, I strongly suggest you to have a free counseling call with me. Call me or WhatsApp to phone number 7010638398. I can help you out in choosing the best Digital Marketing Training Institute in Chennai based on your requirements. 

You may also read one of my blog post where I have shared 21 Top Digital Marketing Training Institutes in Chennai. This post will give you an overall idea.

Ratings and Reviews

At the first note, never ever trust ratings and reviews mentioned in google reviews. It is ok to look at the training institute with a negative note. Every training institutes know very well that people will consider positive reviews and join the courses. As this is a decision making a factor, the trainers are instructed in such a way that only when the students post their reviews in Google My Business, Mouthshut, Just Dial and other platforms, the students will be issued with the certificate. The trainer also will be compensated. 

You can have a look at the image given below that will help you understand how a fake review is published.

Can you think of a training institute having 9810 ratings as 5 Stars? You can have a look at this image below:

This itself says that the reviews are fake. There is no problem in posting a fake positive review. But the problem is the institute will not meet the quality and deliver the requirements mentioned in the review. Here is where you need to act smart. 

All you need to do is, apply to sort with least reviews in Google my business. This will show the ratings of dissatisfied people. You can go through the review. The review will let you know whether it is genuine. Also, go through the positive reviews too. You can understand by yourself about the reality of the institute.  

Near to Home Location

It is a brilliant idea to select a location which is very near to your location. But remember, you can not guarantee that you will get a quality trainer. Hence, I strongly suggest never consider distance as a KPI to select a training institute. If you prefer to take an online class, you can save a lot of time traveling, money, and effort.  

Cheap Course Fee

If you are fascinated by the low-cost course fee, it is the time to think again. You know very well that offering a course at the lowest cost is to take at the advantage of your current financial situation and make you prey for their low quality, substandard delivery. 

Offer in the Course Fee

If you are offered a course at a discounted price, remember the purpose of giving you an offer. The offer is to make sure that you pay your course fee upfront. Even though you get a course at a better offer, please validate the trainer by asking a few relevant questions and taking up a minimum of 2 to 3 demo sessions. You can continue the session if you are comfortable and has trust build with the trainer.

The Reputation of the Institute or Brand Brand Value

Even though you are planning to take up the digital marketing course from a reputed institution, no one can guarantee that you will get a quality trainer. If the original copy is not good, you can expect the photocopy to be good too. Hence, it is really important to check is the trainer is having hands-on experience, a passion towards teaching and really interested in helping you out in understanding the question and answer of yours.

After the completion of the course, it is your knowledge that is going to speak and not your certificate or the reputation of the institute. 

If you are really serious about learning digital marketing, I suggest you to watch my youtube video where I have discussed How to Select the Perfect Digital Marketing Training Institute.

Digital Marketing Course Syllabus | Digital Marketing Course Fee

Digital Marketing Course Syllabus details and Digital Marketing Course Fee information is shared in the below posts.

Download the Free PDF Copy of this post Right Now and Read it Offline when you are Available

Digital Marketing Course Summary

Course Fee: 20,000 INR

Mode of Class: Classroom and Online Session

Online Session: You may update your time availability by chatting via Whatsapp with me join the meeting on a regular class.

To join the video meeting, click this link: https://meet.google.com/tjz-jnru-esw

Duration: 2 Months (With Practical) and 40 minutes to 1 hour a day.

Whats app Group: Get access to the group of 150 Plus Industry Relevant Professional

Support: Any time whats app and Meet Support for real time projects and clearing challenges.

Related Article: List of Digital Marketing Institute in Chennai

Download Digital Marketing course Syllabus in PDF

Digital marketing Training and Certification Course Syllabus

Introduction to Digital Marketing

• What is digital marketing?
• Significance of digital marketing in current trends
• Difference between the Traditional Marketing and Digital Marketing
• The secret behind driving targeted traffic
• Generating business leads
• Measuring business conversion

Keyword Research

• Keyword research for content marketing
• Types of keywords
• Single word keyword
• Two Word Keyword
• Three Word Keyword
• Long Tail Keyword
• LSI keywords
• Tools used for keyword research
• Ubersuggest
• Keyword Tool
• SEMrush
• Google auto suggest feature
• LSI graph
• Soovle
• Jaaxy
• Google Search Console
• Ahrefs Keywords Explorer
• SECockpit
• Google Keyword Planner
• Moz Keyword Explorer
• Keywords Everywhere
• Keyword Snatcher
• Google Trends
• KWFinder
• Suggestion Keyword Finder
• Serpstat
• Keyword Shitter
• AdWord & SEO Keyword Permutation Generator
  
  
  
• Keyword research for Search Engine Marketing
• Types of keywords

• Broad match keyword
• Exact match keywords
• Negative keywords
• Phrase match keywords
• Keyword competition levels
•  High
•  Medium and
•  low competition keywords
• Selecting the right keyword
• Low competition keywords
• Keywords with the decent monthly search volume

Understanding Keyword Trends

• Google trends
• Facebook Trends
• YouTube Trending topics
• Trending Twitter tags

Search Engine Optimisation (SEO)

• Internet Basics
• HTML Basics
• Website Content Planning
• Hosting Selection Requirements
• What is Local and Global SEO?
• Black and White hat SEO and its difference

Search Engine

• What is Search Engine?
• Understanding SERP (Search Engine Results Page)
• What is snippet and rich snippet?
• Understanding Rich Data
• Types of Search Engines
• Search Engine Submission Process
• How Search Engine Works?
• Crawling
• Indexing
• Understanding Search (Google) Operators

Keyword Research Process

• Google Trends
• Selecting keywords for website
  
  
  
• Studying keyword demand
• Tools used for SEO keyword research
• Understanding Long Tail Keyword
  
  
  
• Implementing Keywords in content
  
  
  
• Split and Sprinkle technique

On-Page Search Engine Optimization(SEO)

• Content Curation and Optimization
• Components of Quality Content
  
  
  
• Designing Good Content
• Length of the Content
• Keyword Decoration
• Keyword Density
• <Head> Tag Optimization
• Meta Title Optimization
• Meta Content Optimization
• Meta Description
• URL Optimization
• Image Optimization
• Content Readability
• Header Tag Optimization
  
  
  
• H1 Tag Optimization
• H2 Tag Optimization
• H3 Tag Optimization
• H4 Tag Optimization
• H5 Tag Optimization
• H6 Tag Optimization

SEO Friendly Website Structure

• Understanding Schema.org requirements
• Introduction to Microdata and Structured Data
• HTML validation using W3C validation
• Understanding and Implementing Rich Cards

• Responsive Website Design
  
  
  
• Mobile Friendly Responsive Design
• Using Google Mobile Friendly Test Tool
• Troubleshooting mobile friendly website issues

Off-Page Optimization

Off-Optimization Techniques

·         Social Media Engagement

o    Facebook

o    Twitter

o    Linkedin

o    Pinterest

·         Backlink Building Techniques

o    Social Bookmarking Sites

o    Forum Submission

o    Free directory submission list

o    Article Submission

o    Web 2.0 Properties

o    Question and Answer sites

o    Video Submission

o    Image Submission

o    Infographics Submission

o    Document Sharing

§  PDF Submission

§  PPT Submission

o    Blog Commenting

o    Email Outreach Program

Search Engine Algorithms

• What is Search Engine Algorithms?
• Google Algorithms
• Recovering from Search Engine Penalty

Local Business Listing

• Google local business listing
• Bing business listing
• Understanding and implementing H card
• Generating H Card
• Optimizing Google local business listing
• Understanding NAP:
• Name
• Address
• Phone Number

Webmaster Tools

• Google Search Console
• Bing/Yahoo
  
  
  

Web Analytics Tools

• Google Analytics
• Bing Analytics

Competitive Analysis

• How to perform SEO analysis for a website (SWOT Analysis)
• Tools used for SEO analysis
• How to perform competitive analysis
• Tools used for competitive analysis

Tools Glossary

• Google SEO Tools
• Google Trends
• Pagespeed Insights Tool
• Google Mobile Friendly Tester Tools
• Structured Data Tester Tool
• Ubersuggest.io
• LSI Graph
• SEOPressor Title Generators
• SEMrush Competitive analysis Tool
• Ahrefs

Search Engine Marketing (SEM)

• Overview
• Introduction
• What is Search Engine?
• What is Search Engine Marketing
• What is Pay Per Click (PPC) means?
• Basis of PPC
• What is Google AdWords?
  
  
  
• Adwords Auction Insights
• How Adwords Auction Works?
• Ad Rank
• Ad Quality Score
• Landing Page
• Daily Budget
• Total Budget
• Bid
• Automatic Bidding
• Manual Bidding
• Bidding Strategies
  
  
  
• CPC [Cost Per Click]
• eCPC [Enhanced Cost per Click]
• CPM [Cost per Thousand Impression]
• CPV [Cost per View]
• CPA [Cost per Action or Cost per Acquisition]
• CPI [Cost Per Installation]
• Target CPA [Cost per Action]
• Target ROAS [Return on Ad Spend]
• Maximize clicks
• Maximize conversions
• Target search page location
• Target outranking share

PPC Keyword Research

• Effective PPC keyword
  
  
  
• Relevant
• Exhaustive
• Expansive
  
  
  
• Keyword Types
  
  
  
• Broad match keyword
• Negative Keyword
• Exact match keyword type
• Phrase match type
  
  
  
• Keyword Competition
  
  
  
• Low
• Medium
• High
  
  
  
• How to select effective keywords for a successful campaign?

Campaign Insights

• Overview
• Clicks
• Impressions
• Average CPC
• Cost
• Conversion Rate
• Conversion Value
• Search Impression Share
• Average Position
• Keywords
• Cost
• Clicks
• CTR (Click Through Rate)
  
  
  
• Searches
• Search Terms
• Words
• Impressions
• Clicks
• Conversions
• Cost
  
  
  
• Devices
• Mobile Phones
• Tablets
• Computers
  
  
  
• Opportunities
• Campaigns
• Campaign Types

• Search Network
• Display Network
• Shopping Ads
• Video ads
• Universal App
  
  
  

• Search Network
  
  
  
• Sales
• Leads
• Website Traffic
  
  
  
• Display Network
  
  
  
• Sales
• Leads
• Website traffic
• Product and brand consideration
• Brand awareness and reach

• Shopping Ads
  
  
  
• Introduction to Google Merchant Center
  
  
  
• Creating an account
• Linking Google Adwords with Merchant Center
• Creating List (Feed)
  
  
  
• Creating Shopping Ads
  
  
  
• Video Ads
  
  
  
• Product and Brand Consideration
• Brand Awareness and Reach
  
  
  
• Universal App
  
  
  
• Android
• iOS

Ad Schedule

          Start and end dates

Ad Extensions

• Sitelink extensions
• Callout extensions
• Call extensions
• App extensions
• Structured snippet extensions
• Review extensions
• Message extensions
• Promotion extensions
• Price extensions
• Ad rotation

Location options

• Targeted locations
• Excluded locations

Landing Pages

• Landing Page Optimization

Google Adwords Keyword Planner Tool

• Search for new keywords using a phrase, website or category
• Targeting
• Location
• Languages
• Google

• Google Search Partners
• Filters
• Keyword
• Broad Match
• Related
•  Hide Keywords
• Include Keywords
• Search Volume and Data Trends
• Search volume using keywords
• Uploading a file
• Targeting
• Date Range
• Multiply keywords

Plan Your Budget and Get Forecasts

• Search volume using keywords
• Uploading a file
• Targeting

Ad Preview and Diagnosis

• Preview Ads on SERP

Social Media Optimisation (SMO)

Social Media Overview

• What is Social Media?
• How social media platform works?
• Impact of Social Media in business growth
• Choosing the right social media platform based on your target customers
• Social Media Platforms Best Practices
• What is Social Media Optimization?
• What is Social Media Marketing?

Facebook Optimization

• Creating a Facebook Account
• Updating profile information
• What is cover photo?
• Importance of uploading profile picture and cover photo
• Configuring Visibility settings (Private, Public and only me)
• Updating Bio Profile to increase personal reputation
  
  
  
• Facebook Page
  
  
  
• Creating a Facebook Page
• Company, Organization or institution page
• Brand or Product page
• Artist, Band, or Public Figure page
• Entertainment page
• Cause or Community page
• Creating username for facebook page
• Uploading Logo and Cover photo and its impact
• Configuring CTA (Call to Action Button)
• Increasing Likes, Shares, and Comments
• Best practices for Uploading Post, Photos, Videos, Images
  
  
  
• Understanding Facebook Metrics
  
  
  
• Followers
• Likes
• Reach
• Page Views
• Page Previews
• Actions on Page
• Posts
• Events
• Videos
• People
• Messages
• Orders

Twitter Optimization

• Twitter Overview
  
  
  
• Creating Twitter Account
• Uploading profile and cover photo
• Completing profile information
• Creating twitter username
• Creating personal and business page
• Understanding #tags (Hashtags)
• Posting on twitter
• Understanding Twitter Trends
• Embed Tweet
  
  
  
• Twitter Metrics
  
  
  
• Moments
• Notifications
• Tweet
• Re-Tweet
• Follower
• Following
• Likes
• Lists
• Moments
• Replies
• Media
• Pinned Tweet
• Audiences
• Events

Linkedin Optimization

Optimization OVerview

• Creating Linkedin Account
• Updating linkedin profile
• Completeness
• Create Your Vanity URL
  
  
  
• Increasing Visibility of profile to increase job opportunities

• Get Written Recommendations
• Add Skills And Get Endorsements
• Rearrange Your Profile
• SEO for your profile
• Incorporating brand image in profile background
• Building Network
• Using Linkedin as CRM Tool
• Add media to your profile

Youtube Optimization

• Getting started on YouTube

• Creating Youtube Account
• Understanding Youtube Interface
• Uploading Video
• Notifications
• Find your way around YouTube
• Subscribe to channels
• Build playlists of videos you like
• Trending on YouTube
• YouTube feature experiments and rollouts
• Update the YouTube app
• YouTube Kids
• YouTube Android app requirements and availability

• Create videos & manage your channel
  
  
  
• Upload videos
• Edit videos and settings
• Community & comments
• Translation tools
• Manage channels
• Analyze and optimize your channel
• Live streaming guide
• YouTube Contributors
• YouTube Studio Beta
• Your account on YouTube
• YouTube Red & purchases
• YouTube Partner Program
• YouTube Nonprofit Program
• Legal, safety, and copyright
• Advertising on YouTube

• Your account on YouTube
  
  
  
• Manage account settings
• Manage your account & channels
• Troubleshoot account issues

• YouTube Red & purchases
  
  
  
• YouTube Red
• Movies and TV shows
• Pay-per-view live events
• Paid channels

• YouTube Partner Program
  
  
  
• Introduction to the YouTube Partner Program
• Configure your Content Manager
• Monetize your content
• Deliver content
• Manage your rights
• Get paid
• Fix problems

• YouTube Nonprofit Program
  
  
  
• YouTube Nonprofit Program overview
• Enroll in the YouTube for Nonprofits Program
• Raise money as a nonprofit on YouTube
• Get help as a YouTube Nonprofit Creator

• Legal, safety, and copyright
  
  
  
• Policies, safety, and reporting
• Copyright and rights management

• Advertising on YouTube
  
  
  
• Video advertising with AdWords
• Ad policies
  
  
  

• Youtube Apps
  
  
  
• YouTube TV
• YouTube Gaming
• YouTube Music
• YouTube Kids
• Creator Academy
• YouTube for Artists
  
  
  
• Creating Youtube Channel
• Creator Studio

Google+ Optimization

• Connections
  
  
  
• Get started with your home stream
• Connect with people on Google+
• Block someone or mute a post on Google+
• Use circles on Google+
• Add, edit, or delete a Google+ comment
• People suggestions and connections

• Collections
  
  
  
• Get started with Collections
• Create & edit collections
• Find and follow Collections

• Communities
  
  
  
• Get started with Communities
• Find and join Communities
• Create or edit a community
• Moderate a Community

• Settings
  
  
  
• Google+ settings
• Use accessibility features in Google+
• See and edit your Google+ profile
• Set country and age restrictions for your Google+ profile and content
• Get a custom URL for your Google+ profile
• Photos in Google+
• Disconnect an app from Google+
• Download your Google+ data
• Get a Google+ verification badge
• How Google+ works for teens
• Use less data in Google+
• Change your profile's search results setting
• Add or change your birthday on Google+
• Teens & Google+
• See how influential your Google+ profile is
• Search in Google+

• Sharing
  
  
  
• Get started with sharing
• Share a post on Google+
• Delete and manage activity on Google+
• Polls on Google+
• Posts in Google+ search
• See who you shared a post with
• About Google+ pages
• Share your location using Google Maps

• Troubleshooting
  
  
  
• Delete your Google+ profile
• Solve account problems with Google+
• Google+ profile and page suspensions
• Report abuse on Google+
• Can't sign in to your Google Account
• Suicide prevention resources
• Google Safety Center
• Request the removal of an image of a minor on Google+
  
  
  

Pinterest Optimization

• A guide to Pinterest
  
  
  
• What is Pinterest?
• What are Pins?
• The Save button
• Send Pins to other people
• Boards
• Board sections
• Secret boards
• Home feed
• Following

• Your account
  
  
  
• Log in
  
  
  
• Login trouble
• Connect to other apps with Pinterest
• Log out of Pinterest
• Reset your password
• Trouble with Pinterest emails

• Deactivation

• Reactivate or deactivate an account
• If someone else signed up with your email
• If someone tries to reactivate your account

• Security

• Account security and hacked accounts
• Limits and blocks
• Protecting your account
• Safe mode
• Two-factor authentication

• Settings

• Edit your profile
• Edit your settings
• Notifications
• Why did Pinterest fix a broken link for me?

• Legal and privacy
  
  
  
• Personalization and data
• Android permissions
• Brand surveys
• Edit your account privacy
• Personalized ads on Pinterest
• Pinterest and P3P
• Some revisions to our terms of service and privacy policy
• Third-party analytics or advertising providers Pinterest uses or allows
• What's shared with sellers?
  
  
  
• Law enforcement
  
  
  
• Law enforcement guidelines
• Transparency Report
• Transparency report archives
  
  
  

• Pinterest basics
  
  
  
• Boards
• All about boards
• Add, edit or delete a board
• Pins
• Add, edit or delete a comment
• Add, edit or delete a Pin
• All about Pins
• All about the Pinterest browser button
• Circles on Pins
• Hashtags on Pinterest
• Keep track of Pins you tried
• Pinterest Lens
• Video Pins
• What are Promoted Pins?
  
  
  
• Search and home feed
  
  
  
• Detecting objects and QR codes with Lens
• Discovering ideas on Pinterest
• Filters for recipe search
• Finding things on Pinterest
• Following and unfollowing
• Opt out of Picked for you Pins
• Scan Pincodes with Pinterest Lens
• Search with skin tone range
• Simplified browse view
  
  
  
• People and sharing
  
  
  
• Send Pins and messages
• Share Pins and boards on Facebook or Twitter

• Shopping on Pinterest

Social Media Marketing (SMM)

Get started with Facebook: Beginner

• Introduction to Facebook Pages
• Creating a Facebook Page
• Connect and Engage With Your Audience Using Facebook Live
• Immersive Storytelling With Facebook 360
• Messenger: Connect and Communicate With Customers
• Introduction to Instagram
• Building Your Mobile Presence With Instagram Business Tools
• SMB Fast Track
• Guide Strategy With the Future of Business Survey
• Brand Safety Across the Facebook Family of Apps and Services

Get started with advertising

• Facebook and Instagram
• Targeting: Core Audiences
• Campaign Structure
• Promote Your Business From Your Facebook Page
• Ad Auction and Delivery Overview
• Extend Your Campaign’s Reach with Audience Network
• Ads Manager
• Ad Policies for Content, Creative, and Targeting
• Enhance Your Direct Response Campaigns with Audience Network
• Create Facebook Ads
• Edit and Manage Facebook
  
  
  
• Creating Facebook ads
• Campaign Name
• Single Ad Sets and Multiple Ad Sets
• Ad set Name
• Audience
  
  
  
• Custom Audiences
• Exclude and Include
• Location targeting
• Age
• Gender
• Languages
• Detailed Targeting
• Connections
  
  
  
• Placement Targeting
• Automatic Placement
• Edit Placement
• Device Types

• Mobile Only
• Desktop Only
• Facebook
• Feeds
• Instant Articles
• In-stream Videos
• Right Column
• Suggested Videos
• Instagram
• Feed
• Shares
• Audience Network
• Native, Banner and Interstitial
• In-stream Videos
• Rewarded Videos
• Messenger
• Home
• Sponsored Messages
  
  
  
• Budget and Schedule
  
  
  
• Budget
  
  
  
• Daily Budget
• Lifetime budget
  
  
  
• Schedule
  
  
  
• Set start and end date
• Delivery types

• Standard
• Accelerated
• Bid Strategy
  
  
  
• Ad-Formats
  
  
  
• Carousel
• Single Image
• Single Video
• Slideshow
  
  
  
• Facebook Objectives
  
  
  
• Awareness
  
  
  
• Brand Awareness
• Reach
  
  
  
• Considerations
  
  
  
• Traffic
• Engagement
• App Installs
• Videos Views
• Lead Generation
• Messages
  
  
  
• Conversion
  
  
  
• Conversions
• Catalog Sales
• Store visits
  
  
  

Twitter Marketing

• Twitter Ad Types
  
  
  
• Awareness campaigns
• Followers campaigns
• Promoted Video Views
• Website Clicks or Conversions
• Tweet Engagements
• App installs and re engagements
  
  
  
• Creating Twitter Ads
  
  
  
• Naming your campaign
• Choosing Funding Source (Credit/debit card)
• Daily and Total Budget
• Pacing

• Standard
• Accelerated
• Ad schedule
• Choose your creatives
  
  
  
• Audience
  
  
  
• Demographics
  
  
  
• Gender
• Age
  
  
  
• Location, Device and Platform
  
  
  
• Country
• State
• Region
• Metro Area
• Postal Code
• Platform or device
• Bid Type
  
  
  
• Automatic Bid
• Target cost
  
  
  
• Optimization Preference
  
  
  
• Maximum Reach
• Reach with Engagement
  
  
  
• Ad Group
  
  
  
• Twitter Analytics

Linkedin Marketing

• Understanding Network
• Understanding Connections
• My Network
• Job Postings
• Writing an article, photo, video or idea
• Uploading a profile photo
• Understanding Trending in Linkedin
• Linkedin Group

Linkedin Advertise

• Creating Company Pages
• Understanding Sponsored Content

Ad Types

• Sponsored Content
• Sponsored InMail
• Text Ads
• Dynamic Ads
• Programmatic Display Ads

Linkedin Features

• Conversion Tracking
• Contact Targeting
• Lead Generation
• Lead Gen Forms
• Website Demographics
• Website Retargeting
• Account-Based Marketing
• Audience Network

Pinterest Marketing

• Get started
  
  
  
• All about Pinterest for Business
• Set up your business profile
• Business best practices
• Common business questions
  
  
  
• Promoted Pins
  
  
  
• Creating and editing Promoted Pins
• 3rd Party Click Tracking
• About the ad review process
• Ads reporting
• Billing and payment
• Bulk editor
• Campaign structure
• Fix a Promoted Pins problem
• Pinterest tag
• Promote App Install Pins
• Promoted Pin Tips
• Promoted Video with Autoplay
• Targeting
• Understand the auction
  
  
  
• Pins and your site
  
  
  
• Website widgets
• About the Pinterest Crawler
• Blocked links and websites
• Build a Save button for your site
• Enable Rich Pins for your site
• Hashtags on your Pins
• Pincodes for your business
• Prevent saves to Pinterest from your site
• Shop the Look: Product tagging
• Showcase
  
  
  
• Buyable Pins
  
  
  
• About the Buyable Pin review process
• Selling on Pinterest
  
  
  
• Analytics
  
  
  
• Pinterest Analytics
• Activity from your website
• Confirm your website
• People you reach
• Pin stats
• Pinterest Analytics trouble
• Profile analytics

Getting Started with Email

• What is email?
• How to create an email account?
• What is email marketing?
• How email marketing works?
• What is spamming in email marketing?
  
  

Requirements for Email marketing

• Email database
• Email templates
• An email client

How to Create an Email Database?

• Buying email database
• Building targeted list using email subscription box
• Creating a lead generation ad campaign in Google AdWords and Facebook advertising platforms.
• Scraping email addresses from online resources using plugins like email collector email hunter and so on.
• Organising an event or exhibition and collecting users database.

Types of Email Templates

• Creating text template
• Creating HTML template
• Creating an image template

Email client

• Introduction to mail chimp
• Creating and mail chimp account
• Adding or importing contacts
• Creating email HTML templates
• Creating an email campaign
• Creating and an subscription confirmation email

Email Marketing Best Practices

• Avoid spamming
• Respect People's choice for subscription
• Whitelisting email address

Analytics and Reporting

• Tracking open email
• Tracking Sent Email
• Tracracking the  click on the link