Understanding Dofollow and Nofollow Links in SEO (A Complete Guide for Beginners)

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This content was created with delivering in depth knowledge about Do Follow and No Follow links in Search Engine for those who are beginners in the industry. The uniqueness of this article is, its examples and simple explanation of the technical stuff. 

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Understanding Do Follow and No Follow Links in SEO

What is DoFollow and Nofollow Link?

Both the link types are used to instruct search engine spider to either proceed further to crawl and index or not to. These conditions are mentioned on individual links that are linked to another URL. Do Follow command allows a spider to crawl and index the URL. No Follow link does not allow the spider to crawl and index the specific URL.

A website can get both Dofollow and Nofollow Backlinks from relevant sources. This acts as a vote for each URL to rank better in search engines.

The official Youtube Channel from Google has discussed several instances related to this content. One such video is shared below:

What is the Difference Between Dofollow and Nofollow Links?

You will find the logical and technical information of the above mentioned link types. This also explains in details about How Dofollow and Nofollow Tag Works.

Do Follow Link

Based on the functionality Do Follow links will be crawled, indexed by the search engine spider. It passes link Juice to the destination link. It helps any website to increase it's authority and Page Rank finally. By increasing the number of DoFollow links for any website, we can improve the position in SERP. It is not required to mention Do Follow in the rel tag of the website. When no rel tag is defined, it is do follow link by default.

Example:

In the above example, there is no "rel=" is defined with any value. Hence, it is a do follow link.

No Follow Link

Based on the functionality No Follow links will not be crawled, indexed by the search engine spider. It will not passes link Juice to the destination link. It does not help any website to increase it's authority and Page Rank finally. However, it can increase referral visitors to the website. Based on the recent update the number of no follow links is also considered as a factor for ranking the website.

Increasing or creating No Follow links for any website, will not affect negatively in any ways. However, it has good benefits with respect to increasing user experience. Linking to a resources with no follow attribute must be defined with rel="nofollow" tag in the URL.

However, the No Follow links will not be crawled or indexed and no link juice will be passed.

Example:

In the above example, the link is defined with the rel="nofollow". This makes the link as no follow.

To summarize both the link types, Dofollow and Nofollow in SEO has greater impact to decide the quality website and authority source for the search query used by the user.

How to Check a Link Type?

The easiest way to check the link type is to find out any free Do Follow and No Follow Checker tool online.

The tool from SEO Site Check Up will help you to perform the same.

If you are tech savy, you may open the source code of your website and findout the link types. You may find the instructions below:

1. Visit your website
2. Use Ctrl + U on your keyboard or Right click on your website and select View Page Source.
3. In the page source you can use Ctrl + F function to check weather the link types are present or not.

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