Sunday, June 3, 2018

SEO Training in Chennai

SEO Training in Chennai is one of the best things that happen to a professional looking forward to upgrading his skill set. If you are dreaming about learning Search Engine Optimization classes, make sure that you are learning from the industry expert.

What Is Search Engine Optimization?



Search Engine Optimisation (SEO) is a process of increasing the ranking of the keyword in search engine results page (SERP). The word optimization means making the best use of the available tools or resources. Hence, Search Engine Optimisation can also be defined as a process of making the best use of a search engine for getting better results for a business or product or a service.



In simple words, it is a process of adjusting or making changes on the text, images, videos so that the search engines algorithm or the search engine spider can better understand the nature of the content and deliver it to the search engine users in the most relevant and accurate manner.


Free and Best SEO Training in Chennai | seo institute in chennai

Few Examples of Search Engines are



  1. Yahoo
  2. Baidu
  3. Duckduckgo
  4. AOL
  5. MSN

Who Offers Best SEO courses in Chennai?



SEO courses in Chennai are offered by several Digital Marketing Training Institutes. There are few institutes who are offering exclusive digital marketing courses and other institutes that offer SEO related courses along with other professional and software courses.


In Chennai alone, there are around 20 to 30 institutes that offer similar services. Both online and classroom training is offered. Even though there are several options to choose from it is very important to learn how to validate a training institute or your trainer.


One must consider the amount of time that is required and the amount of money that they are going to invest is going to be productive.  once this aspect is decided then it is a brilliant idea to learn yes you from the experts.


I have created a video about the topic on how to select a digital training institute in Chennai.  I strongly suggest you watch this video before taking a decision on selecting your training center.  This video talks about a digital marketing Training Institute selection process, however, I strongly believe that the points mentioned in the videos are applicable to any courses.

Who all needs to be trained in SEO?



Anyone who owns a website or looking forward to expanding his products or services online must learn the art of Search Engine Optimisation. To name a few professions


  1. Students
  2. Web designers and Developers
  3. Entrepreneurs
  4. Business owners
  5. Freelancers
  6. Online money making aspirants
  7. People looking for work from home opportunities


Students:  College going students can learn Search Engine Optimisation as a part of their regular courses.  this will help them to be equipped with handling any work of their life on a digital platform. There are several examples of Sri Lanka's, bloggers who are making a fortune online by learning the art of optimizing a content for a search engine.


if you are a student it's the right time to get started to learn this art and start serving people in need and make some extra Birds to meet your educational expenditure requirements.


Web designers and Developers: The days have gone where the expectations from a web designer or a developer are only for designing a website.  nowadays every Businessman who is building a new website is looking forward to having a few of friendly and a responsive template for their business.


Moreover, the trending of SEO is migrating towards advanced SEO concepts like a rich card, structured data,  schema and microdata.


Hence it is the right time for a web designer or a developer to learn how to design a website that is optimized for a search engine.


Entrepreneurs/Business owners: Going digital is the need of the hour for any Businessman and entrepreneur.  all the traditional way of marketing a product or service at started feeling the vibration of adding a business to a local business listing like Google, Facebook.


In order to ensure that the targeted customers were looking for your products or services are able to explore your business nearby every Businessman must learn how to represent their business information online using the features of search engine results page.


Freelancers:  freelancing has always been an opportunity for lots of people in several streams. are those professionals who are offering freelancing services in the field of content writing,  graphic designing, web designing, must learn the art of SEO.
Online Money Making Aspirants: If you are someone like me looking forward to making money online which is a residual in nature,  it the right time to learn how to optimize your YouTube videos, website content Karma images to get more visibility and to drive the targeted traffic to your YouTube channel and website.


Irrespective of demonetization methods used driving traffic to a website on the organic process is the secret to making a huge profit on several platforms like blogging, YouTube channel and content writing process.


People looking for work from home opportunities: Due to the advancement in technology the busy schedules of people in progressing with the day to day life, there are several knowledgeable, educated highly talented resources are spending their and productive time to do nothing.


If you are one such person who is qualified with the basic requirements of working online and if your current scenario does not allow you to go for a full-time job opportunity,  you can SEO and start offering freelancing services on a contractual basis. you may also help your business, your friends business, or any other business to establish online. In this way, it is not required for you to go outside your home for making some extra buck.


Free SEO Training in Chennai



None of the institute in Chennai are in the area around are offering free SEO training. an opportunity that you have is to learn from internet sources.  you can learn from official sources like Google Webmaster tool comma search engine journal, search engine roundtable shoutmeloud WP beginner, and MOZ.


In order to meet the requirement of those people looking for a free course I have created a YouTube channel in my own name and shared all the basic information related to digital marketing and SEO related information.


Be sure to subscribe to my YouTube channel for regular updates and to learn SEO for free in Chennai.





The Syllabus for SEO Training Offered in Chennai



Search Engine Optimisation (SEO)



  • Internet Basics
  • HTML Basics
  • Website Content Planning
  • Hosting Selection Requirements
  • What is Local and Global SEO?
  • Black and White hat SEO and its difference

Search Engine



  • What is Search Engine?
  • Understanding SERP (Search Engine Results Page)
    • What is snippet and rich snippet?
    • Understanding Rich Data
  • Types of Search Engines
  • Search Engine Submission Process
  • How Search Engine Works?
    • Crawling
    • Indexing
  • Understanding Search (Google) Operators

Keyword Research Process



  • Google Trends
  • Selecting keywords for website
    • Studying keyword demand
    • Tools used for SEO keyword research
    • Understanding Long Tail Keyword
  • Implementing Keywords in content
    • Split and Sprinkle technique

On-Page Search Engine Optimization(SEO)


  • Content Curation and Optimization
  • Components of Quality Content
    • Designing Good Content
    • Length of the Content
    • Keyword Decoration
    • Keyword Density
    • <Head> Tag Optimization
    • Meta Title Optimization
    • Meta Content Optimization
    • Meta Description
    • URL Optimization
    • Image Optimization
    • Content Readability
    • Header Tag Optimization
      • H1 Tag Optimization
      • H2 Tag Optimization
      • H3 Tag Optimization
      • H4 Tag Optimization
      • H5 Tag Optimization
      • H6 Tag Optimization

SEO Friendly Website Structure

    • Understanding Schema.org requirements
    • Introduction to Microdata and Structured Data
    • HTML validation using W3C validation
    • Understanding and Implementing Rich Cards


  • Responsive Website Design

    • Mobile Friendly Responsive Design
    • Using Google Mobile-Friendly Test Tool
    • Troubleshooting mobile-friendly website issues


Off-Page Optimization

  • Social Media Engagement
    • Facebook
    • Twitter
    • Linkedin
    • Pinterest


  • Backlink Building Techniques
    • Social Bookmarking Sites
    • Forum Submission
    • Free directory submission list
    • Article Submission
    • Web 2.0 Properties
    • Question and Answer sites
    • Video Submission
    • Image Submission
    • Infographics Submission
    • Document Sharing
      • PDF Submission
      • PPT Submission
    • Blog Commenting
    • Email Outreach Program


Search Engine Algorithms



  • What is Search Engine Algorithms?
  • Google Algorithms
  • Recovering from Search Engine Penalty


Local Business Listing



  • Google local business listing
  • Bing business listing
  • Understanding and implementing H card
  • Generating H Card
  • Optimizing Google local business listing
  • Understanding NAP:
    • Name
    • Address
    • Phone Number


Webmaster Tools



  • Google Search Console
  • Bing/Yahoo

Web Analytics Tools

  • Google Analytics
  • Bing Analytics

Competitive Analysis

  • How to perform SEO analysis for a website (SWOT Analysis)
  • Tools used for SEO analysis
  • How to perform competitive analysis
  • Tools used for competitive analysis


Tools Glossary

  • Google SEO Tools
    • Google Trends
    • Pagespeed Insights Tool
    • Google Mobile-Friendly Tester Tools
    • Structured Data Tester Tool
  • Ubersuggest.io
  • LSI Graph
  • SEOPressor Title Generators
  • SEMrush Competitive analysis Tool
  • Ahrefs


Is It Worth Attending an Online Search Engine Optimization Session?



If you are you located in any of these areas – Adyar, Ambattur, Aminjikarai, Adambakkam, Anna Nagar, Anna Salai, Ashok Nagar, Besant Nagar, Choolaimedu, Chromepet, Egmore, Ekkattuthangal, Guindy, K.K.Nagar, Kilpauk, Kodambakkam, Madipakkam, Medavakkam, Mylapore, Nandanam, Nanganallur, Nungambakkam, OMR, Pallikaranai, Perungudi, Porur, Saidapet, Sholinganallur, St. Thomas Mount, T. Nagar, Tambaram, Teynampet, Thiruvanmiyur, Thoraipakkam, Vadapalani, Velachery, Villivakkam, Virugambakkam and West Mambalam, you will have a digital marketing institute very near to your location.


However, there are some scenarios where you may not get a quality or a qualified trainer.  in this scenario, you can get in touch with someone Who is offering an online session.


If learning SEO via online platform is your choice I will be glad to give you an opportunity to explore with a demo session.  


Conclusion

Search Engine Optimisation is a technology-based revolution that is subject to frequent changes.  If you are interested in SEO Training in Chennai area you should be willing to explore more and keep yourself updated with the latest updates in the industry. learning the skill is not difficult at the same time it is not easy to drive results.


End of the day it is not the reputation of the organization which is going to make you and knowledgeable and export in the industry.  it is the knowledge and experience of your trainer which is going to contribute to the maximum level. So it is very very very important to validate and to learn from the highly qualified industry experts to keep yourself knowledgeable and competitive in the industry.
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Amudha Kumar is a successful entrepreneur, renowned speaker Digital Marketing Trainer in Chennai whose knowledge spans across the globe. A Google certified digital marketing professional. He offers professional training and speaks frequently on Digital Marketing, Search Engine Optimization, Success Principles and leadership skills for entrepreneurs. Amudhakumar has helped hundreds across India to establish their business, career potential in the digital arena.

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