Monday, April 29, 2019

Digital Marketing Course Syllabus | Digital Marketing Course Fee

Digital Marketing Course Syllabus details and Digital Marketing Course Fee information is shared in the below posts.

Digital Marketing Course Summary

Course Fee: 20,000 INR

Mode of Class: Classroom and Online Session

Online Session: You may update your time availability by chatting via Whatsapp with me join the meeting on a regular class.

To join the video meeting, click this link: https://meet.google.com/tjz-jnru-esw

Duration: 2 Months (With Practical) and 40 minutes to 1 hour a day.

Whats app Group: Get access to the group of 150 Plus Industry Relevant Professional

Support: Any time whats app and Meet Support for real time projects and clearing challenges.

Related Article: List of Digital Marketing Institute in Chennai

Digital Marketing Course Syllabus | Digital Marketing Course Fee

Download Digital Marketing course Syllabus in PDF

Digital marketing Training and Certification Course Syllabus


Introduction to Digital Marketing

  • What is digital marketing?
  • Significance of digital marketing in current trends
  • Difference between the Traditional Marketing and Digital Marketing
  • The secret behind driving targeted traffic
  • Generating business leads
  • Measuring business conversion
Keyword Research
  • Keyword research for content marketing
    • Types of keywords
      • Single word keyword
      • Two Word Keyword
      • Three Word Keyword
      • Long Tail Keyword
      • LSI keywords
  • Tools used for keyword research
    • Ubersuggest
    • Keyword Tool
    • SEMrush
    • Google auto suggest feature
    • LSI graph
    • Soovle
    • Jaaxy
    • Google Search Console
    • Ahrefs Keywords Explorer
    • SECockpit
    • Google Keyword Planner
    • Moz Keyword Explorer
    • Keywords Everywhere
    • Keyword Snatcher
    • Google Trends
    • KWFinder
    • Suggestion Keyword Finder
    • Serpstat
    • Keyword Shitter
    • AdWord & SEO Keyword Permutation Generator


  • Keyword research for Search Engine Marketing
      • Types of keywords
        • Broad match keyword
        • Exact match keywords
        • Negative keywords
        • Phrase match keywords
      • Keyword competition levels
        •  High
        •  Medium and
        •  low competition keywords
  • Selecting the right keyword
    • Low competition keywords
    • Keywords with the decent monthly search volume
Understanding Keyword Trends
  • Google trends
  • Facebook Trends
  • YouTube Trending topics
  • Trending Twitter tags

Search Engine Optimisation (SEO)
  • Internet Basics
  • HTML Basics
  • Website Content Planning
  • Hosting Selection Requirements
  • What is Local and Global SEO?
  • Black and White hat SEO and its difference
Search Engine

  • What is Search Engine?
  • Understanding SERP (Search Engine Results Page)
    • What is snippet and rich snippet?
    • Understanding Rich Data
  • Types of Search Engines
  • Search Engine Submission Process
  • How Search Engine Works?
    • Crawling
    • Indexing
  • Understanding Search (Google) Operators
Keyword Research Process

  • Google Trends
  • Selecting keywords for website


    • Studying keyword demand
    • Tools used for SEO keyword research
    • Understanding Long Tail Keyword


  • Implementing Keywords in content


    • Split and Sprinkle technique

On-Page Search Engine Optimization(SEO)



  • Content Curation and Optimization
  • Components of Quality Content


    • Designing Good Content
    • Length of the Content
    • Keyword Decoration
    • Keyword Density
    • <Head> Tag Optimization
    • Meta Title Optimization
    • Meta Content Optimization
    • Meta Description
    • URL Optimization
    • Image Optimization
    • Content Readability
    • Header Tag Optimization


      • H1 Tag Optimization
      • H2 Tag Optimization
      • H3 Tag Optimization
      • H4 Tag Optimization
      • H5 Tag Optimization
      • H6 Tag Optimization
SEO Friendly Website Structure


    • Understanding Schema.org requirements
    • Introduction to Microdata and Structured Data
    • HTML validation using W3C validation
    • Understanding and Implementing Rich Cards

  • Responsive Website Design


    • Mobile Friendly Responsive Design
    • Using Google Mobile Friendly Test Tool
    • Troubleshooting mobile friendly website issues

Off-Page Optimization
Off-Optimization Techniques


·         Social Media Engagement


o    Facebook
o    Twitter
o    Linkedin
o    Pinterest

·         Backlink Building Techniques


o    Social Bookmarking Sites
o    Forum Submission
o    Free directory submission list
o    Article Submission
o    Web 2.0 Properties
o    Question and Answer sites
o    Video Submission
o    Image Submission
o    Infographics Submission
o    Document Sharing
§  PDF Submission
§  PPT Submission
o    Blog Commenting
o    Email Outreach Program

Search Engine Algorithms

  • What is Search Engine Algorithms?
  • Google Algorithms
  • Recovering from Search Engine Penalty

Local Business Listing

  • Google local business listing
  • Bing business listing
  • Understanding and implementing H card
  • Generating H Card
  • Optimizing Google local business listing
  • Understanding NAP:
    • Name
    • Address
    • Phone Number

Webmaster Tools

  • Google Search Console
  • Bing/Yahoo


Web Analytics Tools
  • Google Analytics
  • Bing Analytics
Competitive Analysis
  • How to perform SEO analysis for a website (SWOT Analysis)
  • Tools used for SEO analysis
  • How to perform competitive analysis
  • Tools used for competitive analysis

Tools Glossary
  • Google SEO Tools
    • Google Trends
    • Pagespeed Insights Tool
    • Google Mobile Friendly Tester Tools
    • Structured Data Tester Tool
  • Ubersuggest.io
  • LSI Graph
  • SEOPressor Title Generators
  • SEMrush Competitive analysis Tool
  • Ahrefs

Search Engine Marketing (SEM)

  • Overview
    • Introduction
    • What is Search Engine?
    • What is Search Engine Marketing
    • What is Pay Per Click (PPC) means?
    • Basis of PPC
    • What is Google AdWords?


  • Adwords Auction Insights
    • How Adwords Auction Works?
    • Ad Rank
    • Ad Quality Score
    • Landing Page
    • Daily Budget
    • Total Budget
    • Bid
      • Automatic Bidding
      • Manual Bidding
  • Bidding Strategies


    • CPC [Cost Per Click]
    • eCPC [Enhanced Cost per Click]
    • CPM [Cost per Thousand Impression]
    • CPV [Cost per View]
    • CPA [Cost per Action or Cost per Acquisition]
    • CPI [Cost Per Installation]
    • Target CPA [Cost per Action]
    • Target ROAS [Return on Ad Spend]
    • Maximize clicks
    • Maximize conversions
    • Target search page location
    • Target outranking share
PPC Keyword Research

  • Effective PPC keyword


    • Relevant
    • Exhaustive
    • Expansive


  • Keyword Types


    • Broad match keyword
    • Negative Keyword
    • Exact match keyword type
    • Phrase match type


  • Keyword Competition


    • Low
    • Medium
    • High


  • How to select effective keywords for a successful campaign?
Campaign Insights
  • Overview
    • Clicks
    • Impressions
    • Average CPC
    • Cost
    • Conversion Rate
    • Conversion Value
    • Search Impression Share
    • Average Position
    • Keywords
      • Cost
      • Clicks
      • CTR (Click Through Rate)


    • Searches
      • Search Terms
      • Words
      • Impressions
      • Clicks
      • Conversions
      • Cost


    • Devices
      • Mobile Phones
      • Tablets
      • Computers


  • Opportunities
  • Campaigns
      • Campaign Types
        • Search Network
        • Display Network
        • Shopping Ads
        • Video ads
        • Universal App


  • Search Network


    • Sales
    • Leads
    • Website Traffic


  • Display Network


    • Sales
    • Leads
    • Website traffic
    • Product and brand consideration
    • Brand awareness and reach

  • Shopping Ads


    • Introduction to Google Merchant Center


      • Creating an account
      • Linking Google Adwords with Merchant Center
      • Creating List (Feed)


    • Creating Shopping Ads


  • Video Ads


    • Product and Brand Consideration
    • Brand Awareness and Reach


  • Universal App


    • Android
    • iOS
Ad Schedule
          Start and end dates
Ad Extensions
  • Sitelink extensions
  • Callout extensions
  • Call extensions
  • App extensions
  • Structured snippet extensions
  • Review extensions
  • Message extensions
  • Promotion extensions
  • Price extensions
  • Ad rotation
Location options
  • Targeted locations
  • Excluded locations
Landing Pages
  • Landing Page Optimization
Google Adwords Keyword Planner Tool

  • Search for new keywords using a phrase, website or category
    • Targeting
      • Location
      • Languages
      • Google
        • Google Search Partners
    • Filters
      • Keyword
      • Broad Match
      • Related
      •  Hide Keywords
      • Include Keywords
  • Search Volume and Data Trends
    • Search volume using keywords
    • Uploading a file
    • Targeting
    • Date Range
  • Multiply keywords

Plan Your Budget and Get Forecasts

  • Search volume using keywords
  • Uploading a file
  • Targeting
Ad Preview and Diagnosis
  • Preview Ads on SERP

Social Media Optimisation (SMO)
Social Media Overview


  • What is Social Media?
  • How social media platform works?
  • Impact of Social Media in business growth
  • Choosing the right social media platform based on your target customers
  • Social Media Platforms Best Practices
  • What is Social Media Optimization?
  • What is Social Media Marketing?

Facebook Optimization

      • Creating a Facebook Account
      • Updating profile information
      • What is cover photo?
      • Importance of uploading profile picture and cover photo
      • Configuring Visibility settings (Private, Public and only me)
      • Updating Bio Profile to increase personal reputation


    • Facebook Page


      • Creating a Facebook Page
      • Company, Organization or institution page
      • Brand or Product page
      • Artist, Band, or Public Figure page
      • Entertainment page
      • Cause or Community page
      • Creating username for facebook page
      • Uploading Logo and Cover photo and its impact
      • Configuring CTA (Call to Action Button)
      • Increasing Likes, Shares, and Comments
      • Best practices for Uploading Post, Photos, Videos, Images


    • Understanding Facebook Metrics


      • Followers
      • Likes
      • Reach
      • Page Views
      • Page Previews
      • Actions on Page
      • Posts
      • Events
      • Videos
      • People
      • Messages
      • Orders
Twitter Optimization


  • Twitter Overview


    • Creating Twitter Account
    • Uploading profile and cover photo
    • Completing profile information
    • Creating twitter username
    • Creating personal and business page
    • Understanding #tags (Hashtags)
    • Posting on twitter
    • Understanding Twitter Trends
    • Embed Tweet


  • Twitter Metrics


    • Moments
    • Notifications
    • Tweet
    • Re-Tweet
    • Follower
    • Following
    • Likes
    • Lists
    • Moments
    • Replies
    • Media
    • Pinned Tweet
    • Audiences
    • Events
Linkedin Optimization


Optimization OVerview


    • Creating Linkedin Account
    • Updating linkedin profile
      • Completeness
      • Create Your Vanity URL


    • Increasing Visibility of profile to increase job opportunities

      • Get Written Recommendations
      • Add Skills And Get Endorsements
      • Rearrange Your Profile
      • SEO for your profile
      • Incorporating brand image in profile background
      • Building Network
      • Using Linkedin as CRM Tool
      • Add media to your profile
Youtube Optimization

  • Getting started on YouTube

    • Creating Youtube Account
    • Understanding Youtube Interface
    • Uploading Video
    • Notifications
    • Find your way around YouTube
    • Subscribe to channels
    • Build playlists of videos you like
    • Trending on YouTube
    • YouTube feature experiments and rollouts
    • Update the YouTube app
    • YouTube Kids
    • YouTube Android app requirements and availability

  • Create videos & manage your channel


    • Upload videos
    • Edit videos and settings
    • Community & comments
    • Translation tools
    • Manage channels
    • Analyze and optimize your channel
    • Live streaming guide
    • YouTube Contributors
    • YouTube Studio Beta
    • Your account on YouTube
    • YouTube Red & purchases
    • YouTube Partner Program
    • YouTube Nonprofit Program
    • Legal, safety, and copyright
    • Advertising on YouTube

  • Your account on YouTube


    • Manage account settings
    • Manage your account & channels
    • Troubleshoot account issues

  • YouTube Red & purchases


    • YouTube Red
    • Movies and TV shows
    • Pay-per-view live events
    • Paid channels

  • YouTube Partner Program


    • Introduction to the YouTube Partner Program
    • Configure your Content Manager
    • Monetize your content
    • Deliver content
    • Manage your rights
    • Get paid
    • Fix problems

  • YouTube Nonprofit Program


    • YouTube Nonprofit Program overview
    • Enroll in the YouTube for Nonprofits Program
    • Raise money as a nonprofit on YouTube
    • Get help as a YouTube Nonprofit Creator

  • Legal, safety, and copyright


    • Policies, safety, and reporting
    • Copyright and rights management

  • Advertising on YouTube


    • Video advertising with AdWords
    • Ad policies


  • Youtube Apps


    • YouTube TV
    • YouTube Gaming
    • YouTube Music
    • YouTube Kids
    • Creator Academy
    • YouTube for Artists


  • Creating Youtube Channel
  • Creator Studio

Google+ Optimization

  • Connections


    • Get started with your home stream
    • Connect with people on Google+
    • Block someone or mute a post on Google+
    • Use circles on Google+
    • Add, edit, or delete a Google+ comment
    • People suggestions and connections

  • Collections


    • Get started with Collections
    • Create & edit collections
    • Find and follow Collections

  • Communities


    • Get started with Communities
    • Find and join Communities
    • Create or edit a community
    • Moderate a Community

  • Settings


    • Google+ settings
    • Use accessibility features in Google+
    • See and edit your Google+ profile
    • Set country and age restrictions for your Google+ profile and content
    • Get a custom URL for your Google+ profile
    • Photos in Google+
    • Disconnect an app from Google+
    • Download your Google+ data
    • Get a Google+ verification badge
    • How Google+ works for teens
    • Use less data in Google+
    • Change your profile's search results setting
    • Add or change your birthday on Google+
    • Teens & Google+
    • See how influential your Google+ profile is
    • Search in Google+

  • Sharing


    • Get started with sharing
    • Share a post on Google+
    • Delete and manage activity on Google+
    • Polls on Google+
    • Posts in Google+ search
    • See who you shared a post with
    • About Google+ pages
    • Share your location using Google Maps

  • Troubleshooting


    • Delete your Google+ profile
    • Solve account problems with Google+
    • Google+ profile and page suspensions
    • Report abuse on Google+
    • Can't sign in to your Google Account
    • Suicide prevention resources
    • Google Safety Center
    • Request the removal of an image of a minor on Google+


Pinterest Optimization
  • A guide to Pinterest


    • What is Pinterest?
    • What are Pins?
    • The Save button
    • Send Pins to other people
    • Boards
    • Board sections
    • Secret boards
    • Home feed
    • Following

  • Your account


    • Log in


      • Login trouble
      • Connect to other apps with Pinterest
      • Log out of Pinterest
      • Reset your password
      • Trouble with Pinterest emails

    • Deactivation

      • Reactivate or deactivate an account
      • If someone else signed up with your email
      • If someone tries to reactivate your account

    • Security

      • Account security and hacked accounts
      • Limits and blocks
      • Protecting your account
      • Safe mode
      • Two-factor authentication

    • Settings

      • Edit your profile
      • Edit your settings
      • Notifications
      • Why did Pinterest fix a broken link for me?

  • Legal and privacy


    • Personalization and data
    • Android permissions
    • Brand surveys
    • Edit your account privacy
    • Personalized ads on Pinterest
    • Pinterest and P3P
    • Some revisions to our terms of service and privacy policy
    • Third-party analytics or advertising providers Pinterest uses or allows
    • What's shared with sellers?


  • Law enforcement


    • Law enforcement guidelines
    • Transparency Report
    • Transparency report archives



  • Pinterest basics


    • Boards
      • All about boards
      • Add, edit or delete a board
    • Pins
      • Add, edit or delete a comment
      • Add, edit or delete a Pin
      • All about Pins
      • All about the Pinterest browser button
      • Circles on Pins
      • Hashtags on Pinterest
      • Keep track of Pins you tried
      • Pinterest Lens
      • Video Pins
      • What are Promoted Pins?


    • Search and home feed


      • Detecting objects and QR codes with Lens
      • Discovering ideas on Pinterest
      • Filters for recipe search
      • Finding things on Pinterest
      • Following and unfollowing
      • Opt out of Picked for you Pins
      • Scan Pincodes with Pinterest Lens
      • Search with skin tone range
      • Simplified browse view


    • People and sharing


      • Send Pins and messages
      • Share Pins and boards on Facebook or Twitter

  • Shopping on Pinterest

Social Media Marketing (SMM)

Get started with Facebook: Beginner

  • Introduction to Facebook Pages
  • Creating a Facebook Page
  • Connect and Engage With Your Audience Using Facebook Live
  • Immersive Storytelling With Facebook 360
  • Messenger: Connect and Communicate With Customers
  • Introduction to Instagram
  • Building Your Mobile Presence With Instagram Business Tools
  • SMB Fast Track
  • Guide Strategy With the Future of Business Survey
  • Brand Safety Across the Facebook Family of Apps and Services

Get started with advertising

  • Facebook and Instagram
  • Targeting: Core Audiences
  • Campaign Structure
  • Promote Your Business From Your Facebook Page
  • Ad Auction and Delivery Overview
  • Extend Your Campaign’s Reach with Audience Network
  • Ads Manager
  • Ad Policies for Content, Creative, and Targeting
  • Enhance Your Direct Response Campaigns with Audience Network
  • Create Facebook Ads
  • Edit and Manage Facebook


    • Creating Facebook ads
    • Campaign Name
    • Single Ad Sets and Multiple Ad Sets
    • Ad set Name
    • Audience


      • Custom Audiences
      • Exclude and Include
      • Location targeting
      • Age
      • Gender
      • Languages
      • Detailed Targeting
      • Connections


    • Placement Targeting
      • Automatic Placement
      • Edit Placement
      • Device Types
        • Mobile Only
        • Desktop Only
      • Facebook
        • Feeds
        • Instant Articles
        • In-stream Videos
        • Right Column
        • Suggested Videos
      • Instagram
        • Feed
        • Shares
      • Audience Network
        • Native, Banner and Interstitial
        • In-stream Videos
        • Rewarded Videos
      • Messenger
        • Home
        • Sponsored Messages


    • Budget and Schedule


      • Budget


        • Daily Budget
        • Lifetime budget


      • Schedule


        • Set start and end date
        • Delivery types
          • Standard
          • Accelerated
        • Bid Strategy


    • Ad-Formats


      • Carousel
      • Single Image
      • Single Video
      • Slideshow


  • Facebook Objectives


    • Awareness


      • Brand Awareness
      • Reach


    • Considerations


      • Traffic
      • Engagement
      • App Installs
      • Videos Views
      • Lead Generation
      • Messages


    • Conversion


      • Conversions
      • Catalog Sales
      • Store visits


Twitter Marketing


    • Twitter Ad Types


      • Awareness campaigns
      • Followers campaigns
      • Promoted Video Views
      • Website Clicks or Conversions
      • Tweet Engagements
      • App installs and re engagements


    • Creating Twitter Ads


      • Naming your campaign
      • Choosing Funding Source (Credit/debit card)
      • Daily and Total Budget
      • Pacing
        • Standard
        • Accelerated
      • Ad schedule
      • Choose your creatives


    • Audience


      • Demographics


        • Gender
        • Age


      • Location, Device and Platform


        • Country
        • State
        • Region
        • Metro Area
        • Postal Code
        • Platform or device
    • Bid Type


      • Automatic Bid
      • Target cost


    • Optimization Preference


      • Maximum Reach
      • Reach with Engagement


    • Ad Group


  • Twitter Analytics

Linkedin Marketing

  • Understanding Network
  • Understanding Connections
  • My Network
  • Job Postings
  • Writing an article, photo, video or idea
  • Uploading a profile photo
  • Understanding Trending in Linkedin
  • Linkedin Group

Linkedin Advertise

  • Creating Company Pages
  • Understanding Sponsored Content

Ad Types


  • Sponsored Content
  • Sponsored InMail
  • Text Ads
  • Dynamic Ads
  • Programmatic Display Ads

Linkedin Features

  • Conversion Tracking
  • Contact Targeting
  • Lead Generation
  • Lead Gen Forms
  • Website Demographics
  • Website Retargeting
  • Account-Based Marketing
  • Audience Network

Pinterest Marketing

  • Get started


    • All about Pinterest for Business
    • Set up your business profile
    • Business best practices
    • Common business questions


  • Promoted Pins


    • Creating and editing Promoted Pins
    • 3rd Party Click Tracking
    • About the ad review process
    • Ads reporting
    • Billing and payment
    • Bulk editor
    • Campaign structure
    • Fix a Promoted Pins problem
    • Pinterest tag
    • Promote App Install Pins
    • Promoted Pin Tips
    • Promoted Video with Autoplay
    • Targeting
    • Understand the auction


  • Pins and your site


    • Website widgets
    • About the Pinterest Crawler
    • Blocked links and websites
    • Build a Save button for your site
    • Enable Rich Pins for your site
    • Hashtags on your Pins
    • Pincodes for your business
    • Prevent saves to Pinterest from your site
    • Shop the Look: Product tagging
    • Showcase


  • Buyable Pins


    • About the Buyable Pin review process
    • Selling on Pinterest


  • Analytics


    • Pinterest Analytics
    • Activity from your website
    • Confirm your website
    • People you reach
    • Pin stats
    • Pinterest Analytics trouble
    • Profile analytics

Getting Started with Email


  • What is email?
  • How to create an email account?
  • What is email marketing?
  • How email marketing works?
  • What is spamming in email marketing?

Requirements for Email marketing


  • Email database
  • Email templates
  • An email client

How to Create an Email Database?




  • Buying email database
  • Building targeted list using email subscription box
  • Creating a lead generation ad campaign in Google AdWords and Facebook advertising platforms.
  • Scraping email addresses from online resources using plugins like email collector email hunter and so on.
  • Organising an event or exhibition and collecting users database.

Types of Email Templates


  • Creating text template
  • Creating HTML template
  • Creating an image template


Email client




  • Introduction to mail chimp
  • Creating and mail chimp account
  • Adding or importing contacts
  • Creating email HTML templates
  • Creating an email campaign
  • Creating and an subscription confirmation email

Email Marketing Best Practices


  • Avoid spamming
  • Respect People's choice for subscription
  • Whitelisting email address

Analytics and Reporting



  • Tracking open email
  • Tracking Sent Email
  • Tracracking the  click on the link

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