Monday, April 29, 2019

Digital Marketing Course Syllabus | Digital Marketing Course Fee

Digital Marketing Course Syllabus details and Digital Marketing Course Fee information is shared in the below posts.

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Digital Marketing Course Summary

Course Fee: 25,000 INR

Mode of Class: Classroom and Online Session

Online Session: You may update your time availability by chatting via Whatsapp with me join the meeting on a regular class.

To join the video meeting, click this link: https://meet.google.com/tjz-jnru-esw

Duration: 2 Months (With Practical) and 40 minutes to 1 hour a day.

Whats app Group: Get access to the group of 150 Plus Industry Relevant Professional

Support: Any time whats app and Meet Support for real time projects and clearing challenges.

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Digital Marketing Course Syllabus | Digital Marketing Course Fee

Download Digital Marketing course Syllabus in PDF

Digital marketing Training and Certification Course Syllabus


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Introduction to Digital Marketing


What is digital marketing?
Significance of digital marketing in current trends
Difference between the Traditional Marketing and Digital Marketing
The secret behind driving targeted traffic
Generating business leads
Measuring business conversion

Keyword ResearchKeyword research for content marketing


Types of keywords

Single word keyword
Two Word Keyword
Three Word Keyword
Long Tail Keyword
LSI keywords Tools used for keyword research
Ubersuggest
Keyword Tool
SEMrush
Google auto suggest feature
LSI graph
Soovle
Jaaxy
Google Search Console
Ahrefs Keywords Explorer
SECockpit
Google Keyword Planner
Moz Keyword Explorer
Keywords Everywhere
Keyword Snatcher
Google Trends
KWFinder
Suggestion Keyword Finder
Serpstat
Keyword Shitter

AdWord & SEO Keyword Permutation Generator

Keyword research for Search Engine Marketing


Types of keywords
Broad match keyword
Exact match keywords
Negative keywords
Phrase match keywords
Keyword competition levels
High
Medium and
low competition keywords Selecting the right keyword
Low competition keywords
Keywords with the decent monthly search volume Understanding Keyword Trends
Google trends
Facebook Trends
YouTube Trending topics
Trending Twitter tags

Search Engine Optimisation (SEO)


Internet Basics
HTML Basics
Website Content Planning
Hosting Selection Requirements
What is Local and Global SEO?
Black and White hat SEO and its difference
Search Engine

What is Search Engine?
Understanding SERP (Search Engine Results Page)

What is snippet and rich snippet?
Understanding Rich Data Types of Search Engines
Search Engine Submission Process
How Search Engine Works?

Crawling
Indexing Understanding Search (Google) Operators
Keyword Research Process
Google Trends
Selecting keywords for website
Studying keyword demand
Tools used for SEO keyword research
Understanding Long Tail Keyword

Implementing Keywords in content

Split and Sprinkle technique

On-Page Search Engine Optimization(SEO)


Content Curation and Optimization
Components of Quality Content
Designing Good Content
Length of the Content
Keyword Decoration
Keyword Density
<Head> Tag Optimization
Meta Title Optimization
Meta Content Optimization
Meta Description
URL Optimization
Image Optimization
Content Readability
Header Tag Optimization

H1 Tag Optimization
H2 Tag Optimization
H3 Tag Optimization
H4 Tag Optimization
H5 Tag Optimization
H6 Tag Optimization
SEO Friendly Website Structure


Understanding Schema.org requirements
Introduction to Microdata and Structured Data
HTML validation using W3C validation
Understanding and Implementing Rich Cards

Responsive Website Design


Mobile Friendly Responsive Design
Using Google Mobile Friendly Test Tool
Troubleshooting mobile friendly website issues
Off-Page Optimization
Off-Optimization Techniques

Social Media Engagement


Facebook
Twitter
Linkedin
Pinterest

Backlink Building Techniques

Social Bookmarking Sites
Forum Submission
Free directory submission list
Article Submission
Web 2.0 Properties
Question and Answer sites
Video Submission
Image Submission
Infographics Submission
Document Sharing
PDF Submission
PPT Submission
Blog Commenting
Email Outreach Program

Search Engine Algorithms


What is Search Engine Algorithms?
Google Algorithms
Recovering from Search Engine Penalty

Local Business Listing


Google local business listing
Bing business listing
Understanding and implementing H card
Generating H Card
Optimizing Google local business listing
Understanding NAP:

Name
Address
Phone Number
Webmaster Tools

Google Search Console


Bing/Yahoo


Web Analytics Tools
Google Analytics
Bing Analytics
Competitive Analysis
How to perform SEO analysis for a website (SWOT Analysis)
Tools used for SEO analysis
How to perform competitive analysis
Tools used for competitive analysis

Tools Glossary
Google SEO Tools

Google Trends
Pagespeed Insights Tool
Google Mobile Friendly Tester Tools
Structured Data Tester Tool Ubersuggest.io
LSI Graph
SEOPressor Title Generators
SEMrush Competitive analysis Tool
Ahrefs

Search Engine Marketing (SEM)


Overview


Introduction
What is Search Engine?
What is Search Engine Marketing
What is Pay Per Click (PPC) means?
Basis of PPC
What is Google AdWords?

Adwords Auction Insights
How Adwords Auction Works?
Ad Rank
Ad Quality Score
Landing Page
Daily Budget
Total Budget
Bid
Automatic Bidding
Manual Bidding

Bidding Strategies


CPC [Cost Per Click]
eCPC [Enhanced Cost per Click]
CPM [Cost per Thousand Impression]
CPV [Cost per View]
CPA [Cost per Action or Cost per Acquisition]
CPI [Cost Per Installation]
Target CPA [Cost per Action]
Target ROAS [Return on Ad Spend]
Maximize clicks
Maximize conversions
Target search page location
Target outranking share PPC Keyword Research

Effective PPC keyword

Relevant
Exhaustive
Expansive

Keyword Types

Broad match keyword
Negative Keyword
Exact match keyword type
Phrase match type

Keyword Competition

Low
Medium
High

How to select effective keywords for a successful campaign?
Campaign Insights
Overview

Clicks
Impressions
Average CPC
Cost
Conversion Rate
Conversion Value
Search Impression Share
Average Position
Keywords
Cost
Clicks

CTR (Click Through Rate)

Searches
Search Terms
Words
Impressions
Clicks
Conversions

Cost

Devices
Mobile Phones
Tablets

Computers

Opportunities Campaigns

Campaign Types

Search Network
Display Network
Shopping Ads
Video ads
Universal App
Search Network
Sales
Leads
Website Traffic
Display Network
Sales
Leads
Website traffic
Product and brand consideration
Brand awareness and reach

Shopping Ads


Introduction to Google Merchant Center

Creating an account
Linking Google Adwords with Merchant Center

Creating List (Feed)


Creating Shopping Ads


Video Ads


Product and Brand Consideration
Brand Awareness and Reach

Universal App



Android
iOS Ad Schedule
Start and end dates
Ad Extensions
Sitelink extensions
Callout extensions
Call extensions
App extensions
Structured snippet extensions
Review extensions
Message extensions
Promotion extensions
Price extensions
Ad rotation
Location options
Targeted locations
Excluded locations
Landing Pages
Landing Page Optimization
Google Adwords Keyword Planner Tool

Search for new keywords using a phrase, website or category

Targeting
Location
Languages
Google
Google Search Partners
Filters
Keyword
Broad Match
Related
Hide Keywords
Include Keywords Search Volume and Data Trends

Search volume using keywords
Uploading a file
Targeting
Date Range Multiply keywords

Plan Your Budget and Get Forecasts

Search volume using keywords
Uploading a file
Targeting
Ad Preview and Diagnosis
Preview Ads on SERP

Social Media Optimisation (SMO)


Social Media Overview
What is Social Media?
How social media platform works?
Impact of Social Media in business growth
Choosing the right social media platform based on your target customers
Social Media Platforms Best Practices
What is Social Media Optimization?
What is Social Media Marketing?

Facebook Optimization


Creating a Facebook Account
Updating profile information
What is cover photo?
Importance of uploading profile picture and cover photo
Configuring Visibility settings (Private, Public and only me)

Updating Bio Profile to increase personal reputation


Facebook Page


Creating a Facebook Page
Company, Organization or institution page
Brand or Product page
Artist, Band, or Public Figure page
Entertainment page
Cause or Community page
Creating username for facebook page
Uploading Logo and Cover photo and its impact
Configuring CTA (Call to Action Button)
Increasing Likes, Shares, and Comments

Best practices for Uploading Post, Photos, Videos, Images


Understanding Facebook Metrics


Followers
Likes
Reach
Page Views
Page Previews
Actions on Page
Posts
Events
Videos
People
Messages
Orders Twitter Optimization

Twitter Overview


Creating Twitter Account
Uploading profile and cover photo
Completing profile information
Creating twitter username
Creating personal and business page
Understanding #tags (Hashtags)
Posting on twitter
Understanding Twitter Trends
Embed Tweet

Twitter Metrics


Moments
Notifications
Tweet
Re-Tweet
Follower
Following
Likes
Lists
Moments
Replies
Media
Pinned Tweet
Audiences
Events Linkedin Optimization

Optimization OVerview


Creating Linkedin Account
Updating linkedin profile
Completeness

Create Your Vanity URL

Increasing Visibility of profile to increase job opportunities

Get Written Recommendations
Add Skills And Get Endorsements
Rearrange Your Profile
SEO for your profile
Incorporating brand image in profile background
Building Network
Using Linkedin as CRM Tool
Add media to your profile Youtube Optimization

Getting started on YouTube


Creating Youtube Account
Understanding Youtube Interface
Uploading Video
Notifications
Find your way around YouTube
Subscribe to channels
Build playlists of videos you like
Trending on YouTube
YouTube feature experiments and rollouts
Update the YouTube app
YouTube Kids
YouTube Android app requirements and availability

Create videos & manage your channel

Upload videos
Edit videos and settings
Community & comments
Translation tools
Manage channels
Analyze and optimize your channel
Live streaming guide
YouTube Contributors
YouTube Studio Beta
Your account on YouTube
YouTube Red & purchases
YouTube Partner Program
YouTube Nonprofit Program
Legal, safety, and copyright
Advertising on YouTube

Your account on YouTube

Manage account settings
Manage your account & channels
Troubleshoot account issues

YouTube Red & purchases

YouTube Red
Movies and TV shows
Pay-per-view live events
Paid channels

YouTube Partner Program

Introduction to the YouTube Partner Program
Configure your Content Manager
Monetize your content
Deliver content
Manage your rights
Get paid
Fix problems

YouTube Nonprofit Program

YouTube Nonprofit Program overview
Enroll in the YouTube for Nonprofits Program
Raise money as a nonprofit on YouTube
Get help as a YouTube Nonprofit Creator

Legal, safety, and copyright

Policies, safety, and reporting
Copyright and rights management

Advertising on YouTube

Video advertising with AdWords
Ad policies

Youtube Apps


YouTube TV
YouTube Gaming
YouTube Music
YouTube Kids
Creator Academy
YouTube for Artists

Creating Youtube Channel Creator Studio
Connections

Pinterest Optimization
A guide to Pinterest


What is Pinterest?
What are Pins?
The Save button
Send Pins to other people
Boards
Board sections
Secret boards
Home feed
Following

Your account

Log in

Login trouble
Connect to other apps with Pinterest
Log out of Pinterest
Reset your password
Trouble with Pinterest emails

Deactivation

Reactivate or deactivate an account
If someone else signed up with your email
If someone tries to reactivate your account

Security

Account security and hacked accounts
Limits and blocks
Protecting your account
Safe mode
Two-factor authentication

Settings

Edit your profile
Edit your settings
Notifications
Why did Pinterest fix a broken link for me?

Legal and privacy

Personalization and data
Android permissions
Brand surveys
Edit your account privacy
Personalized ads on Pinterest
Pinterest and P3P
Some revisions to our terms of service and privacy policy
Third-party analytics or advertising providers Pinterest uses or allows
What's shared with sellers?

Law enforcement


Law enforcement guidelines
Transparency Report
Transparency report archives

Pinterest basics

Boards
All about boards
Add, edit or delete a board
Pins
Add, edit or delete a comment
Add, edit or delete a Pin
All about Pins
All about the Pinterest browser button
Circles on Pins
Hashtags on Pinterest
Keep track of Pins you tried
Pinterest Lens
Video Pins

What are Promoted Pins?

Search and home feed


Detecting objects and QR codes with Lens
Discovering ideas on Pinterest
Filters for recipe search
Finding things on Pinterest
Following and unfollowing
Opt out of Picked for you Pins
Scan Pincodes with Pinterest Lens
Search with skin tone range

Simplified browse view


People and sharing


Send Pins and messages
Share Pins and boards on Facebook or Twitter
Shopping on Pinterest

Social Media Marketing (SMM)


Get started with Facebook: Beginner

Introduction to Facebook Pages
Creating a Facebook Page
Connect and Engage With Your Audience Using Facebook Live
Immersive Storytelling With Facebook 360
Messenger: Connect and Communicate With Customers
Introduction to Instagram
Building Your Mobile Presence With Instagram Business Tools
SMB Fast Track
Guide Strategy With the Future of Business Survey
Brand Safety Across the Facebook Family of Apps and Services

Get started with advertising

Facebook and Instagram
Targeting: Core Audiences
Campaign Structure
Promote Your Business From Your Facebook Page
Ad Auction and Delivery Overview
Extend Your Campaign’s Reach with Audience Network
Ads Manager
Ad Policies for Content, Creative, and Targeting
Enhance Your Direct Response Campaigns with Audience Network
Create Facebook Ads

Edit and Manage Facebook

Creating Facebook ads
Campaign Name
Single Ad Sets and Multiple Ad Sets
Ad set Name

Audience
Custom Audiences
Exclude and Include
Location targeting
Age
Gender
Languages
Detailed Targeting

Connections
Placement Targeting
Automatic Placement
Edit Placement
Device Types
Mobile Only
Desktop Only
Facebook
Feeds
Instant Articles
In-stream Videos
Right Column
Suggested Videos
Instagram
Feed
Shares
Audience Network
Native, Banner and Interstitial
In-stream Videos
Rewarded Videos
Messenger
Home



Sponsored Messages
Budget and Schedule
Budget
Daily Budget
Lifetime budget
Schedule
Set start and end date
Delivery types
Standard
Accelerated

Bid Strategy

Ad-Formats
Carousel
Single Image
Single Video

Slideshow

Facebook Objectives

Awareness
Brand Awareness
Reach
Considerations
Traffic
Engagement
App Installs
Videos Views
Lead Generation
Messages
Conversion
Conversions
Catalog Sales
Store visits

Twitter Marketing


Twitter Ad Types
Awareness campaigns
Followers campaigns
Promoted Video Views
Website Clicks or Conversions
Tweet Engagements
App installs and re engagements
Creating Twitter Ads
Naming your campaign
Choosing Funding Source (Credit/debit card)
Daily and Total Budget
Pacing
Standard
Accelerated
Ad schedule
Choose your creatives
Audience
Demographics
Gender
Age
Location, Device and Platform
Country
State
Region
Metro Area
Postal Code
Platform or device
Bid Type
Automatic Bid
Target cost
Optimization Preference
Maximum Reach
Reach with Engagement
Ad Group
Twitter Analytics

Linkedin Marketing


Understanding Network
Understanding Connections
My Network
Job Postings
Writing an article, photo, video or idea
Uploading a profile photo
Understanding Trending in Linkedin
Linkedin Group

Linkedin Advertise

Creating Company Pages
Understanding Sponsored Content

Ad Types


Sponsored Content
Sponsored InMail
Text Ads
Dynamic Ads
Programmatic Display Ads

Linkedin Features

Conversion Tracking
Contact Targeting
Lead Generation
Lead Gen Forms
Website Demographics
Website Retargeting
Account-Based Marketing
Audience Network

Pinterest Marketing

Get started

All about Pinterest for Business
Set up your business profile
Business best practice
Common business questions
Promoted Pins

Creating and editing Promoted Pins
3rd Party Click Tracking
About the ad review process
Ads reporting
Billing and payment
Bulk editor
Campaign structure
Fix a Promoted Pins problem
Pinterest tag
Promote App Install Pins
Promoted Pin Tips
Promoted Video with Autoplay
Targeting

Understand the auction

Pins and your site

Website widgets
About the Pinterest Crawler
Blocked links and websites
Build a Save button for your site
Enable Rich Pins for your site
Hashtags on your Pins
Pincodes for your business
Prevent saves to Pinterest from your site
Shop the Look: Product tagging
Showcase
Buyable Pins
About the Buyable Pin review process
Selling on Pinterest
Analytics
Pinterest Analytics
Activity from your website
Confirm your website
People you reach
Pin stats
Pinterest Analytics trouble
Profile analytics

Email Marketing and Getting Started with Email


What is email?
How to create an email account?
What is email marketing?
How email marketing works?
What is spamming in email marketing?
Requirements for Email marketing
Email database
Email templates
An email client
How to Create an Email Database?
Buying email database
Building targeted list using email subscription box
Creating a lead generation ad campaign in Google AdWords and Facebook advertising platforms.
Scraping email addresses from online resources using plugins like email collector email hunter and so on.
Organizing an event or exhibition and collecting users database.

Types of Email Templates

Creating text template
Creating HTML template
Creating an image template

Email client


Introduction to mail chimp
Creating and mail chimp account
Adding or importing contacts
Creating email HTML templates
Creating an email campaign
Creating and an subscription confirmation email

Email Marketing Best Practices

Avoid spamming
Respect People's choice for subscription
Whitelisting email address

Analytics and Reporting

Tracking open email
Tracking Sent Email
Tracracking the click on the link

Affiliate Marketing
Google Adsense


Location: Chennai, Tamil Nadu, India

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