Thursday, March 26, 2020

Digital Marketing Crash Course in Chennai

We at Lite Mentors Digital Marketing Training Institute, decided to create a Digital Marketing Crash Course in Chennai that can be completed in 10 days. The complete session will be online and instructor led. The sessions will handled by the expert trainer Amudha Kumar




Digital Marketing Crash Course Overview


The period of 21 days during corona outbreak has locked down every individual inside their home. In this adverse situation, we decided to take the advantage of the technology and convert this adverse situation into opportunity for everyone. This crash course is designed to make you become knowledgeable in digital marketing within 10 days.  

Lite Mentors Digital Marketing Crash Course in Chennai
Lite Mentors Digital Marketing Crash Course in Chennai

What Will You Get After End of the Course?


After completing the Digital Marketing Crash course offered by Lite Mentors, you will get the following:

  • -          15 Days free consulting after course completion.
  • -          Use your unproductive time effectively during the 144 imposition and corona outbreak.
  • -          Protect Yourself from corona by stating at home
  • -          Cloud based online digital marketing document (lifetime access)
  • -          Add a skill that is needed to sustain the competitive business scenario.
  • -          Course Completion certificate endorsed by Lite Mentors
  • -          Become knowledgeable in digital marketing in 10 days
  • -          Take any free online certification and clear the same with the knowledge you gather.
  • -          Become knowledgeable to participate in Google Certifications.
  • -          Eligible to apply for 22+ job designations related to Digital Marketing.
  • -          Create your own YouTube channel or blog and generate revenue from ad programs

Important Points to Consider


  • -          You will become knowledgeable and not an expert
  • -          This will be applicable for those who already researching and passionate about digital marketing concepts and must be a fast learner.
  • -          If you are a slow learner, I strongly suggest you to enroll for our regular course designed for 2 to 3 months duration.
  • -          Due to shorter period of time, you will get demo of activities and not practical sessions.
  • -          You will get 15 days of free consulting for all your digital marketing efforts on real time.
  • -          No placement can be guaranteed.

What Are The Difference between Regular Digital Marketing Training and Crash Course?


Regular Digital Marketing Course
10 Days Crash Course
Regular Digital Marketing Course is designed for a period of 2 to 3 months of interactive practical sessions. It includes classroom and online training. The course fee is 25,000 plus 18% GST. The total cost will be 29,500 INR.
The Crash Course in designed for 10 days and 15 days of free consulting for support.
Based on the learning curve of the individual, the course duration may extend. You may need to associate with us till you become independent in handling digital marketing process.
Will not be able to offer personalized support and individual attention due to time constraint
The students will get placement support during and after completion of the course.
Cannot support or guarantee placement
Every student can connect to both classroom and online training at any time.
You can connect for the scheduled classes only.
Get 1 year of free consulting (mentorship) for digital marketing projects and activities.
15 Days of free consulting after completing the course.
Exposure to real time projects and freelancing opportunities.
Will not be able to offer freelancing opportunities or real time project.
Our course module includes bonus topics like Interview preparation, developing communication skills, time management, Financial handling skills, and people handling skills required to become a successful freelancer in any digital marketing module.
Topics related to digital marketing will be offered and other soft skill and entrepreneur skills will not be included.

Digital Marketing Course Topics Covered


1.       Introduction to Digital Marketing
2.       Search Engine Optimization (SEO)
3.       Search Engine Marketing (SEM)
4.       Social Media Optimization (SMO)
5.       Social Media Marketing (SMM)
6.       Email Marketing
7.       Online Reputation Management (ORM)
8.       Monetization
a.       Affiliate Marketing
b.       Adsense
9.       Tools
10.   Competitor Analysis and Website Audit

Topics and Schedules


Module Numbers
Schedule
Modules
Hours
1
Day 1, 2 and 3
Introduction to Digital Marketing
6
2

Search Engine Optimization (SEO)

3
Day 4 and 5
Search Engine Marketing (SEM)
4
4

Social Media Optimization (SMO)

5
Day 6
Social Media Marketing (SMM)
2
6
Day 7
Email Marketing
2
7
Day 8 and 9
Online Reputation Management (ORM)
4
8

Monetization

9
Day 9
Tools
2
10
Day 10
Competitor Analysis and Website Audit
2

Detailed Digital Marketing Modules


Module 1: Introduction to Digital Marketing

o   What is Digital Marketing
o   Difference Between Traditional and Digital Marketing

·         Website Creation and Content Curation

o   Website Creation
§  What is a Website?
§  What is Responsive Website?
§  What is DNS?
§  What is Hosting?
§  What is SSL Certificate?
§  How to create a free website?

Module 2: Search Engine Optimization (SEO)

o   What is Search Engine?
o   What is Optimization?
o   What is Search Engine Optimization?
o   How Search Engine Works?
§  Crawling
§  Indexing
o   Understanding SERP
o   Types of SEO
§  On-Page SEO
·         Meta data optimization
o   Title
o   Description
·         H1, H2, H3, H4, H5, and H6 tags optimization
·         URL optimization
·         Image Optimization
·         Links
o   Hyper links
o   Anchor Text
o   Landing Page / Final URL
o   Link Types
§  Internal link
§  External / Inbound / Incoming / Backlinks
§  Outbound / Outgoing Link

o   HTML link Status Code
§  301 Redirection
§  302 Redirection
§  404 Page Not Found
§  500 Internal Server Error
o   Creating 301 and 302 Redirection
o   Canonical implementation
o   Check for copyscape content
o   No-Follow and Do-Follow
o   Domain Authority (DA)
o   Page Authority (PA)
o   Page Rank (PR)
o   Link Juice
·         Creating XML Sitemap
·         Creating Robot.txt

§  Off-Page SEO

·         Creating Sharable Content
·         Outreaching Influencers
·         Guest Author Contribution
·         Social Media Activity
·         Social Bookmarking
·         Forum Submission
·         Directory Submission
·         Article Submission
·         Q & A Sites
·         Video Submission
·         Image Submission
·         Infographic Submission
·         Document Sharing Website
·         Web 2.0 Submission

§  Technical SEO

·         Site speed
·         Mobile-friendliness
·         Indexing
·         Crawlability
·         Site architecture
·         Structured data
·         Security

Module 3: Search Engine Marketing (SEM)

·         What is SEM?
·         Google Ads Glossary
o   Ad campaigns
o   Ad groups
o   Keywords
o   Ad text
o   Landing pages
o   CTR
o   Quality Score
o   Auction and how it works
o   Biding Strategies
§  Manual Bidding
§  Automatic Bidding
§  CPC and eCPC
§  CPM
§  CPI
§  CPA
§  CPV

·         Google Ads Goals and Ad Types

o   Branding
o   Lead Generation
o   Video Promotion
o   Website Visitors
o   App Installation
o   Shopping Ads

Module 4: Social Media Optimization (SMO)

o   What is Social Media?
o   What is Optimization?
o   What is Social Media Optimization
o   Introduction to Social Media Platforms
o   Understanding personal and business profile details
o   Creating Social Media Account
§  Facebook
§  Twitter
§  Linkedin
§  Instagram
§  Youtube
§  Tiktok
o   Creating a Post
o   Understanding Groups and Pages
o   Understanding Hashtag
o   Viral Marketing
o   Boost or Promote

Module 5: Social Media Marketing (SMM)

o   Ads Manages
o   Ad Types
§  Branding Ads
§  Sales Ads
§  Lead Generation
§  Website Visitors
§  App installation
§  Ecommerce Ads
§  Video Promotion
§  Engagement Ads

Module 6: Email Marketing

o   What is Email?
o   What is marketing?
o   What is Email Marketing?
o   Email Etiquette
o   Creating Email Database
o   Mailchimp

Module 7: Online Reputation Management (ORM)

o   What is Online Reputation?
o   Importance of ORM
o   How to handle negative reviews?
o   How to increase rating score

Module 8: Monetization

o   Affiliate Marketing
§  Understanding Affiliate Marketing
§  Amazon Affiliate
o   Adsense
§  AdSense for Content
§  Hosted Account for AdSense

Module 9: Tools

o   Search Console
o   Google Analytics
o   Google Pages Speed Insights
o   Google Mobile Friendly Tester tools
o   Google Keyword Planner Tools
o   Ubersuggest
o   SEMrush
o   Mailchimp

Module 10: Competitor Analysis and Website Audit


Conclusion


I hope the information provided above related to the Digital Marketing Crash Course in Chennai was informative and added value to the idea of making your lock down period to use productively.

Even though the crash course is a concept of getting the idea like Ice cream, where you get the output as quickly as possible, it is always a greater idea to learn how to execute all this concept by spending time and involving in complete process in our day to day life. 

It is always the suggested to take extra effort to spend more time in learning the technology related stuff on any industry.

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