Learn Why Traffic Fluctuates and How to Get Healthy Website Navigation?

This is Amudhakumar and I am professional digital marketing trainer. I help individuals and business professionals to become digitally independent to handle their business on their own.

In this section, we'll go over the reasons for traffic changes in this post, as well as some best practices for ensuring good traffic on your blog.

So I'm here to share how Google AdSense monetization strategy will improve the organic search results. There is a common misunderstanding. The way a site performs in organic Google Search results is unaffected by monetization.

Learn Why Website Traffic Fluctuates?


More information on how Search works can be found in the tools mentioned in the article. Let me begin by stating that traffic should be generated by genuine user interest. 

Any other method of exploiting it may result in your content being demonetized and manual actions on organic search. This is referred to as "invalid traffic" by Google AdSense. In a nutshell, it's any interaction that isn't generated by real people who are genuinely interested in your ad or website. 

You may watch the official video by Google about traffic fluctuation:


What is Invalid Traffic in Google Adsense?


Any invalid traffic is unintentional, such as when a poorly positioned ad gets in the way of a user's attempt to click on anything. Any of it is intentional, such as botnets or people who click on ads maliciously. 

Publishers creating clicks or impressions on their own live advertisements, Publishers promoting clicks on their ads, by explicitly requesting users to click on ads, or by introducing ads in a way that could trigger a high number of unintended clicks are all examples of invalid traffic.

Automated clicking methods, traffic sources, robots, or other deceptive software are all examples of deceptive software. Ad clicks must be driven by real user interest. High levels of invalid traffic on your account will result in your Google AdSense monetization being suspended.

For invalid clicks, advertising expenses are refunded, which has an effect on your final earnings. And how does Google determine the traffic is invalid? Using a mix of automated and human evaluation systems.

Google ad traffic quality team is committed to preventing all forms of invalid traffic, so advertisers don't have to pay for it and the people who cause it don't benefit. What if I'm the object of sabotage? Google recognize that, without your knowledge or permission, a third party can generate invalid traffic on your ads.

Finally, as a publisher, it is your duty to ensure that the traffic on your ads is genuine. If you believe you have received invalid traffic from a third party, please report it to Google's traffic quality team.

On the organic content side, your site's traffic might fluctuate due to a series of factors that could affect the ranking, impressions, and clicks on your site.  On the subject of organic content, your site's traffic can fluctuate as a result of a variety of factors that influence your site's rating, impressions, and clicks.

Before you go any further, make sure your sites are checked in Google Search Console. Do this as soon as possible so that you have the resources and data you need when you need them. Don't get too wrapped up in the absolute location of your web, or even minor fluctuations.

If you note a major or persistent drop in place, check the Search Console Output reports first. It will show you how your site's numbers have changed and whether the drop is due to a particular category like question, country, or computer.

Users viewing the site but not clicking through may be one of the reasons for a website's traffic fluctuation. Other search results may be more convincing, trustworthy, up-to-date, or authoritative. Check for some keywords to see which pages are outperforming yours and why.

On the tools mentioned in the overview, you will learn how to enhance your titles and snippets. Your site is having trouble being found or read by Google.

On the tools mentioned in the overview, you will learn how to enhance your titles and snippets. Your site is having trouble being found or read by Google.

Offer us a few weeks to update our index if you recently made major changes to your site, such as switching to a new domain name, transferring existing pages to new URLs on the same site, or switching from HTTP to HTTPS.

The index Coverage report in Search Console can be used to monitor progress. You used to be qualified for Search Appearance functionality, but you aren't anymore. In Search Console, look for any new errors in your rich results and AMP reports.

The mobile usability of your site has deteriorated. For this, use the Search Console Mobile-Friendly Test tool. Google's rating and reporting algorithms have changed. Visit the Data Anomalies page and the Search Central Blog. You're either dealing with a manual action or a security issue.

To repair them, go to Search Console and open the Manual actions and Security issues reports. A decline on a regular basis.

Is your traffic drop following a weekly, monthly, or yearly pattern? Using Google Trends to find out how this pattern applies to the content on your site. If your website is about swimsuits, for example, you may find a decline in search traffic during the winter.

These cyclical changes are difficult to prevent, but you should try to build content that is meaningful all year. Now that you know what's causing these problems, here are some best practices to avoid or minimize invalid traffic penalties and organic traffic fluctuations on your monetized sites.

On the organic side, create pages that are exclusively for your customers, not search engines, which leads me to the next point: don't deceive search engines. Consider whether you're doing this for your users or to improve your search engine rankings. Make your website stand out from the crowd by making it one-of-a-kind, useful, and engaging. Make an effort to keep it reliable, useful, and current.

Check your Search Console resources and statistics, such as the Index Coverage and Performance reports, on a regular basis. These will assist you in determining how well your site performs in search. Review the SEO Starter Guide and follow the Search Central Blog for updates. Even, don't demonetize the site; instead, learn about your ad traffic and guests.

Track the efficiency of your traffic sources in advance so that you can make informed decisions. Partnering with untrustworthy or low-quality parties that send poor traffic to your site should be avoided. Even if you think it's okay, don't click on your own ads.

If it appears that a publisher has been clicking on their own ads to inflate their earnings, Google can disable their account. Make sure your ad implementations are free of programming errors and obey our ad placement policies. Check your advertising in a number of browsers and platforms to make sure they're running properly.

In the AdSense Help Forum, you can ask your questions. Another publisher, most certainly, had the same problem as you. I hope that this content has helped you understand the reasons for traffic fluctuations on both your organic and monetized websites.

I wish you a pleasant and enjoyable trip. We'll talk about redundant material and what to do about it in the next show. Don't forget to like and share this content if you liked it. Also, if you have any interesting subject ideas for future episodes, please leave a message.

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