Lesson 1.1 Introduction to Digital Marketing | Free Online Digital Marketing Course in Tamil By Amudha Kumar



Watch the video of the Free Online Digital Marketing Course in Tamil. Introduction to Digital Marketing by the Expert digital marketing trainer Amudha Kumar.

The content is related to Search engine Optimization, Search Engine Marketing, Social Media Optimization, and Social media Marketing.

The individual modules covered in this Digital Marketing Course in Tamil are as follows:

  • Introduction to Digital Marketing

  • Traditional and Digital Marketing

    • What is Traditional Marketing?

    • What is Digital Marketing?

    • Difference Between Traditional and Digital Marketing

  • Website Creation and Content Curation

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Optimization (SMO)

  • Social Media Marketing (SMM)

  • Email Marketing

  • Affiliate Marketing

  • Online Reputation Management

  • Google Adsense

  • Youtube Optimization

  • Google My Business Optimization

  • Google Search Console

  • Google Analytics


Digital marketing is the practice of promoting a product or service using an internet platform.  Anyone who has access to the internet and has a business to promote can have the advantage of internet marketing. The products and services related to the audiences to increase business visibility and also turnover. 


The digital marketing course can be divided into four major platforms and they are as follows:


  1.  Search Engine Optimisation (SEO)

  2.  Search Engine Marketing (SEM)

  3.  Social Media Optimisation (SMO)

  4.  Social Media Marketing (SMM)


The usage of smartphones and computer by humans plays a vital role in use of search engine and social media platforms as mentioned below:

Computer / Smartphone --> Internet ----> Search Engine --- Google, Yahoo, Bing, Duckduckgo

|

|---> Social Media → Facebook, Twitter, Instagram, LinkedIn


What is a Search Engine?


The search engine is a software program. The search engine is designed to deliver highly relevant, most useful information to the search query within a shorter period of time. This is also called a list of websites across the globe. Hence, it is called WWW (World Wide Web)


The three major rules of the search engines are:


  • Relevancy

  • Useful results

  • Quick results


We use search engines by feeding the words or sentences of our choice. This word is called Keyword. Because this word or sentence is acting as a backbone or primary key for the results displayed in the Search Engine Results Page (SERP). 


  • People tend to search for their requirements.

  • The probability of conversion is high in search engine


Search engines work based on proxy-based targeting. 


  • IP Address

  • Android Mobile Device (GPS)

  • Gmail Account in the device

  • Web Browser (Chrome)

  • ISP (Internet Service Provider)

  • Latitude and longitude coordinates


Examples: Google, Yahoo, Bing, duckduckgo, Yandex.


Social Media


Social + Media contributes to the concept of social media. Social means associating with people who are like-minded. Media means a method of mass communication (broadcasting, publishing, and the Internet) regarded collectively.


Like-minded people associating in communities or groups for mass communication. We can associate with Friends, Family members, Strangers, Public Figures, Official Professionals.


Social works based on people's profile information. First name, last name, DOB, sign, Wedding day, hotel, traveling, educational details, professional details. Interests, hobbies. It can be used exclusively to reach people who are interested in products or services. The probability of making a sale in SMP is less compared to Search Engine.


We can use social media platforms for creating brand awareness and organizing events.  Anyone can create their own fan network. 


Examples: Facebook, Twitter, Linkedin, Pinterest, Instagram, Youtube


What is Optimization?

People follow optimization practice when they need organic results, recurring results and are willing to invest time and effort consistently. The action of making the best or most effective use of a situation or resource. 


The action of making the best or most effective use of the search engine features is called Search Engine Optimization.


The action of making the best or most effective use of the social media platform and its features is called Social Media Optimization.


Both the optimization techniques do not involve financial investment. 


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What is Marketing?


The action or business of promoting and selling products or services, including market research and advertising.


The action or business of promoting and selling products or services, including market research and advertising using search engines is called search engine marketing. 


The action or business of promoting and selling products or services, including market research and advertising using social media engines is called social media marketing. 


Marketing practices are preferred when the business owners need instant return and profit for the investment.