Lesson 12.3 Introduction to Google Ads and Understanding Important Terms | Free Online Digital Marketing Course in Tamil By Amudha Kumar
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Important Terms and Glossory in Google Ads
- Accelerated Delivery
- Account
- Ad Customizers
- Ad Extensions
- Ad Group
- Ad Preview and Diagnosis Tool
- Ad Rank
- Ad Rotation
- Ad Schedule
- Ad Strength
- Add Observation
- AdMob
- Aggressive Targeting
- All Conversions
- App Extension
- App Install Conversion
- App Users
- Assisted Conversion
- Attribution
- Audiences
- Auto-tagging
- Automated Rules
- Automatic Placement
- Average Position
- Bid Adjustment
- Bid Strategy
- Broad Match
- Broad Match Modifier
- Budget
- Bulk Operations
- Bumper Ad
- Call Extension
- Call-only Ad
- Call-out Extension
- Campaign
- Campaign Groups
- Change History
- Click
- Close Variant
- Columns
- Conservative Targeting
- Contextual Targeting
- Conversion
- Conversion Category
- Conversion Rate
- Conversion Value
- Conversion Window
- Cost
- Countdown
- CPA
- CPC
- CPM
- CPV
- Cross-device Conversion
- CTR
- Customer Emails
- Customer Match
- Default Bid
- Delivery Method
- Demographics
- Display Keywords
- Display Planner
- Display Select
- Display URL
- Drafts
- Dynamic Ad
- Dynamic Keyword Insertion
- Dynamic Remarketing
- Dynamic Search Ad
- Earned View
- Editor
- Effective CPM
- Enhanced CPC
- Exact Match
- Exact Match Impression Share
- Experiment
- Filter
- Final URL
- First Click
- Frequency Cap
- GCLID
- Gmail Ad
- Google AdSense
- Google Analytics
- Google Display Network
- Google Forwarding Number
- Google Merchant Center
- Google Search Network
- Google Search Partners
- Image Ad
- Impression
- Impression Share
- In-app Conversion
- Interaction Rate
- Interactions
- Interests
- Invalid Clicks
- Keyword
- Keyword Planner
- Label
- Language Targeting
- Last Click
- Linear Attribution
- Location Extension
- Location Targeting
- Lost Impression Share
- Manager Account
- Match Type
- Maximize Lift
- Maximize Conversions
- Message Extension
- Mobile Bid Adjustment
- Mobile Speed Score
- Narrow Targeting
- Negative Broad Match
- Negative Exact Match
- Negative Match
- Negative Phrase Match
- Network
- Notes
- Offline Conversion
- Optimize for Clicks
- Optimize for Conversions
- Parental Status
- Phrase Match
- Physical Location
- Placement
- Placements
- Position Based
- PPC
- Price Extension
- Product Group
- Promotion Extension
- Quality Score
- Quartile
- Radius Targeting
- Recommendations
- Remarketing
- Remarketing List
- Remarketing Lists for Search Ads
- Responsive Display Ad
- Responsive Search Ad
- ROAS
- Rotate Evenly
- Rotate Indefinitely
- Script
- Search Query
- Segment
- Seller Ratings Extension
- Shared Budget
- Shared Library
- Shoppable Image Ad
- Shopping Campaign
- Showcase Shopping Ad
- Site Category Options
- Sitelinks Extension
- Standard Delivery
- Status
- Structured Snippet Extension
- Time Decay
- Top Content
- Topics
- Tracking Template
- TrueView In-stream
- TrueView
- TrueView Video Discovery Ad
- Universal App Campaign
- ValueTrack
- View
- View-through Conversion
- Viewable CPM
- Website Visitors
- YouTube
- YouTube Users
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