Lesson 16.5 LinkedIn Advertising and Marketing Creating Video Views Ad | Free Online Digital Marketing Course in Tamil By Amudha Kumar


LinkedIn, the social media platform for professionals, offers businesses a powerful tool for reaching potential customers and building their brand. With more than 700 million users and counting, it's become a valuable marketing channel for businesses of all sizes. One of the most effective ways to reach your target audience on LinkedIn is through video advertising.

In this article, we'll explore how to create a video views ad on LinkedIn and maximize its impact. Whether you're a seasoned marketer or just starting out, this guide will help you get the most out of your LinkedIn advertising efforts.

Why Use LinkedIn Video Views Ad?

Video is an engaging and powerful form of content, and it's only becoming more so as technology advances. In fact, video content is projected to make up 82% of all internet traffic by 2022. When it comes to LinkedIn, video ads are no exception. They offer several advantages over other forms of advertising, including:

  • Higher Engagement: Videos tend to get more views, shares, and comments than other forms of content. This is because they offer a more immersive experience that captures and holds the viewer's attention.
  • Better Brand Awareness: Video ads on LinkedIn are often more memorable than text or image-based ads. This makes them a great choice for businesses looking to build brand awareness and reach new audiences.
  • Increased Conversions: Videos have been shown to increase conversions and drive sales. This is because they provide more information in a shorter amount of time and are more likely to convert viewers into customers.

How to Create a Video Views Ad on LinkedIn

Creating a video views ad on LinkedIn is a straightforward process. Here's how you can do it:

  1. Log in to your LinkedIn account and go to the "Campaign Manager" section.
  2. Choose "Create a Campaign" and select the "Video Views" objective.
  3. Enter your campaign information, including your target audience, budget, and schedule.
  4. Choose your video ad, or upload a new one. LinkedIn recommends using a video that is between 15 and 30 seconds in length and has a resolution of 1280x720.
  5. Preview your ad and make any necessary changes.
  6. Set your bid and target cost per video view. LinkedIn will optimize your ad to show it to the people who are most likely to view it.
  7. Submit your campaign for review and wait for it to be approved.

Tips for Maximizing Your LinkedIn Video Views Ad

To get the most out of your LinkedIn video views ad, there are a few tips you can follow:

  1. Make sure your video is high-quality and professional. Use high-quality equipment, lighting, and sound to make your video look and sound its best.
  2. Keep your video short and to the point. LinkedIn recommends videos that are 15-30 seconds in length, and this is a good rule of thumb to follow.
  3. Use a clear call-to-action. Encourage viewers to take a specific action, such as visiting your website or signing up for your email list.
  4. Target your audience carefully. Use LinkedIn's targeting options to reach the people who are most likely to be interested in your product or service.
  5. Track and optimize your results. Use LinkedIn's analytics tools to track the performance of your ad and make any necessary adjustments to maximize its impact.