Lesson 17.2 Email Marketing Training - Email Etiquette, Writing an Email Copy, Address Fields, Salutation, Greetings and Subject. | Free Online Digital Marketing Course in Tamil By Amudha Kumar

Email is one of the most widely used communication tools in the modern world, but despite its popularity, many people still struggle to write an effective email that makes the right impression. This comprehensive guide will help you master the art of email etiquette and help you write emails that are professional, concise, and effective.

What is Email Etiquette?

Email etiquette refers to the unwritten rules and norms that govern how we communicate with each other through electronic mail. It encompasses everything from the tone and content of your message to the format and structure of your email.

Address Fields: To, Cc, Bcc

The first step in writing an effective email is to ensure that you have properly addressed your message. The "To" field is where you enter the email address of the person you want to send the email to. The "Cc" (carbon copy) field is where you can add additional recipients who will receive a copy of your email. Finally, the "Bcc" (blind carbon copy) field is where you can add recipients who will receive a copy of the email, but their names will not be visible to the other recipients.

Salutation and Greetings

The next step in writing an effective email is to greet the recipient. The salutation and greeting should be professional, polite, and appropriate for the recipient. For example, if you are writing to a close colleague or friend, you may use a more informal greeting such as "Hey". If you are writing to a supervisor or someone you don't know well, you should use a more formal greeting such as "Dear [Name]".

Subject Line

The subject line is one of the most important parts of an email, as it helps the recipient understand the purpose of your message. The subject line should be short, descriptive, and to the point. Avoid using all caps, exclamation marks, or generic phrases such as "Important" or "Urgent".

Body of the Email

The body of the email is where you can provide more detail about your message. Here are some tips for writing a clear and effective email:

  • Keep it concise: People are often overwhelmed by the amount of email they receive, so it's important to be as concise as possible. Aim for no more than three paragraphs in the body of your email.
  • Use bullet points or numbered lists: When you need to provide a list of items, consider using bullet points or numbered lists to make the information easier to read and understand.
  • Proofread your email: Before you hit the send button, take a moment to proofread your email for typos, grammar mistakes, or other errors.
  • Be polite and professional: Remember that emails are a form of written communication, so it's important to be polite and professional in your tone and language.
  • Avoid using slang or abbreviations: Unless you are certain that the recipient is familiar with the slang or abbreviation you are using, it's best to avoid them.


Email etiquette is an important part of professional and effective communication, and by following the tips outlined in this guide, you will be well on your way to writing emails that make the right impression. Whether you are writing to a colleague, a supervisor, or someone you don't know well, the key is to be concise, polite, and professional.