Lesson 2.1 Keyword Research and Keyword Types | Free Online Digital Marketing Course in Tamil By Amudha Kumar

Let's focus on strategic keywords, and then write content that will serve both users and search engines.

Keyword research provides an understanding of your target market and how they search for your information, services, or products.

How can I find precise search data that can help me answer queries like:
  • What are people looking for?
  • How many people are looking for it?
  • What information format do they want?
In this chapter, you'll find ideas and tools to help you avoid keyword research pitfalls and develop content with strength. Once you learn your target audience's search patterns, you discover a whole new realm of strategic SEO!

Prior to keyword research, inquire

To build a business with search engine optimization, you must first identify your clients, their needs, and their long-term ambitions.

Corner cutting often occurs here. Keyword research is often skipped since it takes time, and why waste time if you already know what you want to rank for?

What you want to rank for and what your audience wants are frequently two totally different things. Focus on your audience and use keyword data to pinpoint your campaign's strengths.

See for yourself. Frankie & Jo's (a Seattle-based vegan, gluten-free ice cream shop) seeks to improve their organic search results through SEO. So that you can help them, you must first learn about their customers. You could ask queries like as:
  • People seek for which ice cream, munchies, etc?
  • Who is conducting this search?
  • What people seek for ice cream, snacks, desserts, etc.
  • Is there a seasonal tendency for the year?
  • How are people finding ice cream?
  • What do they say?
  • What do they ask?
  • Is mobile user behavior changing?
  • Ice cream is popular; why?
  • What exactly are individuals seeking in health-conscious ice cream?
  • Potential customers are located where?
And ultimately — the best content about ice cream can serve to foster a community and satisfy what all those people are yearning for. Learning more about these questions can help you design better keyword research and better content.

What are people looking for?

How do your customers look for what you provide? Your first step in keyword research is answering this question.

Finding Keywords

You probably have a few keywords you'd like to rank for. These keywords are useful for keyword research because they include your product, service, or other themes on your website. To determine monthly search volume and related terms, use a keyword research tool. It is beneficial in the early stages of keyword research to understand which variations of your phrases are the most popular among searchers.

When you enter your seed keywords into a keyword research tool, you will discover more keywords, topics, and queries that you may have overlooked before.

Let's take the wedding florist as an example.

Related phrases that may be found in a keyword research tool are “wedding” and “florist.”
  • bridal bouquets
  • Flower girls
  • Wedding florist
Finding relevant keywords for your content is likely to result in search volume variations. In other circumstances, it may be more profitable to target phrases with lower search traffic because they are significantly less competitive.

Keywords with a higher search volume have greater strategic benefit, therefore studying more about search volume will help you determine which keywords are more effective for your website.