Digital Marketing Course in Chennai | Internet Marketing Course in Chennai

Digital Marketing Course in Chennai is what you are exploring right now? Hey this is Amudhakumar, I am a professional Digital Marketing Trainer, and a blogger from Chennai. I am also the co-founder of Lite Mentors Digital Marketing Institute in Chennai.

I have taken extra care and prepared this exclusive content to help you make a right decision on choosing the right institute and the trainer. This is applicable for those who are very serious about learning digital marketing training from the right person, good results and gathering knowledge. 

I am here to share the detailed information on few questions that you must ask yourself when you are planning to take up Internet Marketing Course in Chennai. The best investment one can do is educating oneself about the industry where you are dreaming to be in.

Educating yourself of the possible questions and answers that can help you to decide where to learn your Digital Marketing Course will save you time, money and effort for sure:

Why You Need to Choose to Learn Digital Marketing Course?


One can not commit doing something until they don't have a clear reason why?. You must know very clear about why you want learn digital marketing? This reason is also called as your goal.

Whenever you visit any training institute and if they ask you why you want to learn, then they are one of the best institute that you can associate with.

If they don't understand your goal, they can not deliver results for your requirements.

What is Your Budget for Digital Marketing Course Fee?


Even before starting the course it will be great if you know how much amount you can afford to learn digital marketing. Having a specific budget will show that you are able to learn the subject from a right person. When you know your budget, you can ask them is it possible for them to offer the course based on your budget.

Which is best? Online Digital Marketing Class or Regular Classroom training?

People generally ask this common question which is best to choose for studying digital marketing?

Online class or regular classroom training?

Everyone feels comfortable for a classroom training. We must upgrade ourselves to the latest technology and learn to accept the updated technology so that we can process. 

As a trainer I strongly suggest to choose instructor led online sessions This is because the digital platform is the technology which you are planning to learn. The basic qualification to make technology work for you is accommodating the change and updating yourself to the latest technology.

If you know the art of learning a particular subject using online sessions you get lots of benefits as mentioned below:


  • You save lots of time and money used for commuting to the training institute.
  • If you are planning to study digital marketing course from a different location which is very longer, then this sounds as a perfect choice.
  • The training sessions on the modules can be rescheduled and adjusted accordingly.
  • Even if you have a travel plan, you can still connect to the online training sessions and make sure that you don't miss any sessions because you are out of station.

I always compare this process with a process of learning swimming. If you want to learn swimming it is a great idea to touch the water and start learning swimming. Even if you learn how to swim in a practical manner for more time, it is obvious that you end up gulping a gallon of water on the first try.

In this scenario using internet platform and instructor led online training system is almost like using the digital platform to learn digital technology. Hence, I strongly suggest online systems to be more profitable and save more time. You will also get the power of flexibility.

Learning more about Digital Marketing Training Institute


There are several Digital Marketing Training Institute in Chennai. The real talent and trick falls into selecting the best fit for your needs. The one more thing one must consider is the information related to the reputation of the organisation where you are going to study. My answer is going to surprise you for sure.

Reputation of the organisation has nothing to do with your certification or your digital marketing knowledge. Anyone can prepare or get a certificate from an organisation stating that you have completed the course. But the real important factor is not the certificate. It is the knowledge in the industry.

Instead of choosing Institute. I strongly suggest you to get the contact number of the trainer and talk to him directly regarding your goal on starting the course, how he handles doubts? how he manages the missed sessions? how we can help to get result for your business goals, career goals or any other thing which made you to decide digital marketing is your future.

For your reference, I have shared the list of Digital Marketing Training Institutes below. Please note that these institutes names are collected from internet manually and they are not sorted or ranked based on any parameters.


  1. Lite Mentors
  2. Godigitally
  3. Edupristine
  4. Zero Bug Academy
  5. Metaforum Technologies
  6. ACTE
  7. Web Rifer Technologies
  8. Zuan Education
  9. Digital Marketing Courses - DMC
  10. FITA
  11. Besant Technologies
  12. EchoVME
  13. Think It Training
  14. SKARtec
  15. ESearch Advisors
  16. Web D School
  17. Infinix
  18. Digital Vidya
  19. Classdemy
  20. Courseinn Academy
  21. Softlogic Systems
  22. PDMC
  23. Peridot Systems
  24. LetzLearn Academy
  25. NextsocialMedia Academy
  26. Brainseed.in
  27. SLAJobs
  28. Chennai Digital Academy
  29. AORTA
  30. Timespro Digital Marketing Training
  31. Digital Academy 360
  32. Digital Scholar
  33. LIBA Workshop
  34. Madras Advertising Club Digital Marketing Program
  35. Mcoxley
  36. Aristocrat Training
  37. Swan Web Solutions
  38. iClass Chennai
  39. Inventateq
  40. Hope Tutors
  41. IICT Chennai
  42. Adwants Digimac
  43. JPA Solutions
  44. Bix IT Academy
  45. Spids Indiaa
  46. Apple Infoway
  47. 7Pixels
  48. Credo Systemz
  49. Bigdata Handson
  50. Eminent Digital Academy

Who is Your Digital Marketing Trainer and What is His Credibility?

Several institutes have very under qualified trainers. It is our responsibility to validate the trainer for taking up the session. The person must have hands on experience on blogging, vlogging, advertisement creation, social media campaign management and experiences on working in client projects too.


  • You can Google the trainers name and see whether he is digitally established
  • You can cross check whether your digital marketing training has a local business listing created at least YouTube channel been created.
  • Does your digital marketing trainer is participating in Quora answers or any other platform
  • If you could check the information mentioned above the probability of you getting trained by a digital marketer is very high.

Is the Instructor / Institute Offers Support Post Completion of the Course? 


Everyone knows very well that Rome was not built in a day.  Hence, a digital marketing course offered for one or two months is not sufficient for somebody to become a Digital marketing expert.

Digital Marketing Certification Courses in Chennai and What You will Get?

Whenever you complete a course from any institute in Chennai, you will get a course completion certificate. This certificate may be useful for convincing yourself as you have completed the course. However, the certifications from different product owners are considered as bench mark and act as a source to demonstrate your knowledge and credibility.

Few Digital Marketing Certification Programs Are:

  1. Google AdWords Certification
  2. Google Analytics Certification
  3. HubSpot Content Marketing Certification
  4. HubSpot Inbound Marketing Certification
  5. Youtube Certification


How I Offer Training to The Resources Learning From Me?


Whenever I train my professionals, I make sure that the resources are becoming knowledgeable in first one month. Later I strongly give them a lot of practical information and live projects. I too help them to create their own blog to explore and experiment on page Optimization and off page optimization techniques.

After the completion of two months course now the resource will have at least one time experience on working on search engine and social media Optimization and marketing techniques.

I also help the resources to take up projects online on their own. If the resource is trying to get their job offer through different organisations, I make sure that they get certifications from Google. If the goal of the resource is to become a freelancer, I help them to learn the difference between employee and entrepreneur mindset. Other processes like creating timesheet, generate invoice, sending the audit report and receiving the payment at end of the day.

Post completion of the course, I add those resources into the WhatsApp group which is exclusively created by me. This group contains people who are already trained by me and also working in the industry with minimum of 1.5 to 2 years of experience.

WhatsApp group gains access to people who are into the industry. The new people tend to get more knowledge in the group and hence they become knowledgeable again and again on day to day basis.

Apart from the above all features mentioned, I make sure that whenever a resource get in touch with me while working on a live project, I dedicate a minimum of 30 minutes to 1 hour of time so that I help them to set up their first project on SEO or SEM.

This has led to lots of courage and confidence on me by several of my resources. They also become an expert in digital marketing at the end of 6th month.

What is the Difference Between Digital Marketing Course and Any Other Courses?


Compared to any other courses learning in digital marketing is something unique. It is a course of a business when learnt the right thing at right time from a right person, one can be make multiple source of income. If you are equipped with Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Social Media Optimization skills, you can apply for any one of the designation below:


  • SEO Analyst
  • SEO Executive
  • Content Writer
  • SEO Strategist
  • Campaign Manager
  • PPC Expert
  • Social Media Executive
  • Social Media Manager and
  • Digital Marketing Executive

Most of the position and designation are used for a business development, sales, branding and reach process. Hence, if you have a decision to start a course, you must also learn the art of converting yourself from an employee to entrepreneur mindset.

If you are learning any other courses, you can either become a developer or a tester. Hence, it is not required to learn any extra business skills or transformation from employee to entrepreneur mindset.

Based on my experience I have interacted with several aspirants  who wants to establish themselves into the digital world. The one thing which I found in common is that getting into digital marketing was not a one day decision.It was a long term plan.

I am sure that if you have reached this article and still reading this content, it means that you are looking forward to get a quality training from a highly trusted resource. I too know that you will fit into anyone of this category.

You heard about digital marketing from any of your friend and your thinking about learning this again and again for a longer period of time.

Out of curiosity you might have started learning digital marketing by self like reading topic related to digital marketing and watching videos in YouTube.

You might have also explored the online training options from different online portals like Digital Vidya, Simplilearn, byju’s and udemy. I can also guarantee that you are not satisfied in that too.

You might have also joined in Digital Marketing Institute and paid the complete course fee upfront. Due to some unavoidable situation, you were unable to make up. In maximum scenarios the trainer was not up to the mark.

You might be a person who is from a very poor family background and looking forward to make a fortune using internet platform. You might also have the idea of a learning something related to digital marketing like Search Engine Optimisation, Affiliate Marketing,  Google AdSense and jobs related to the same topic.

You might be in sales and marketing and looking forward to explore a combination of sales and marketing experience along with digital marketing. This might be the opportunity for you to get new job opportunities and to have your monthly salary raise from your current package.

You might be a college student who is doing your final year of your MBA or Engineering degree. You may plan to learn digital marketing parallelly and post completion of your college degree you will increase the probability of opportunities.

You might be a housewife looking forward to explore the opportunities related to work from home using internet.

Which one of the above category you fall into?

If you match with any one of the above criteria, it is the right time to contact me over my whatsapp number 7010638398 and fix an appointment for a free counselling. I will be glad to understand your requirements and offer the best solution based on your scenario.

Whatever may be the category of interest to learn digital marketing the one thing is for sure that you have been thinking about learning digital marketing the right way for a long period of time.  The common challenge you are facing is like where to learn this particular course and who is right resource to learn from?

If you are currently exploring the possibilities of taking up a digital marketing course full time. I strongly suggest you to watch my YouTube video where I have discussed about how to select your digital marketing Training Institute and the trainer. The feedback I received from those people who is this video's were amazing.

Digital Marketing Course Syllabus


The digital marketing course Syllabus is broadly classified into two types of Technology. What is search engine and and another one is social media. In both the platforms Optimization and marketing techniques are followed.

In general Optimization means promoting the product or service without spending any money or by using organic methods. The marketing technique means investment of money and promotion of the product or service using advertisement campaigns.

The Optimization techniques followed on a search engine platform is called as Search Engine Optimization (SEO).

The Optimization techniques followed on a social media platform, it is called Social Media Optimization (SMO).

 The marketing strategy followed on a search engine platform is called Search Engine Marketing (SEM).

The advertisement campaign and marketing strategies followed on a social media platform is called as Social Media Marketing (SMM).

Digital marketing Training and Certification Course Syllabus


Introduction to Digital Marketing

  • What is digital marketing?
  • Significance of digital marketing in current trends
  • Difference between the Traditional Marketing and Digital Marketing
  • The secret behind driving targeted traffic
  • Generating business leads
  • Measuring business conversion
  • Keyword Research
  • Keyword research for content marketing
Types of keywords

  • Single word keyword
  • Two Word Keyword
  • Three Word Keyword
  • Long Tail Keyword
  • LSI keywords
Tools used for keyword research

  • Ubersuggest
  • Keyword Tool
  • SEMrush
  • Google auto suggest feature
  • LSI graph
  • Soovle
  • Jaaxy
  • Google Search Console
  • Ahrefs Keywords Explorer
  • SECockpit
  • Google Keyword Planner
  • Moz Keyword Explorer
  • Keywords Everywhere
  • Keyword Snatcher
  • Google Trends
  • KWFinder
  • Suggestion Keyword Finder
  • Serpstat
  • Keyword Shitter
  • AdWord & SEO Keyword Permutation Generator

Keyword research for Search Engine Marketing


  • Types of keywords
  • Broad match keyword
  • Exact match keywords
  • Negative keywords
  • Phrase match keywords
Keyword competition levels

  • High
  • Medium and
  • low competition keywords
Understanding Keyword Trends


  • Google trends
  • Facebook Trends
  • YouTube Trending topics
  • Trending Twitter tags

Search Engine Optimization (SEO)

Internet Basics
HTML Basics
Website Content Planning
Hosting Selection Requirements
What is Local and Global SEO?
Black and White hat SEO and its difference

Search Engine

What is Search Engine?
Understanding SERP (Search Engine Results Page)
What is snippet and rich snippet?
Understanding Rich Data
Types of Search Engines
Search Engine Submission Process

How Search Engine Works?

Crawling
Indexing

Understanding Search (Google) Operators

Keyword Research Process
Google Trends
Selecting keywords for website
Studying keyword demand
Tools used for SEO keyword research
Understanding Long Tail Keyword

Implementing Keywords in content

Split and Sprinkle technique

On-Page Search Engine Optimization(SEO)


Content Curation and Optimization

Components of Quality Content

Designing Good Content
Length of the Content
Keyword Decoration
Keyword Density
<Head> Tag Optimization
Meta Title Optimization

Meta Content Optimization

Meta Description
URL Optimization
Image Optimization
Content Readability
Header Tag Optimization


H1 Tag Optimization
H2 Tag Optimization
H3 Tag Optimization
H4 Tag Optimization
H5 Tag Optimization
H6 Tag Optimization

SEO Friendly Website Structure

Understanding Schema.org requirements
Introduction to Microdata and Structured Data
HTML validation using W3C validation
Understanding and Implementing Rich Cards

Responsive Website Design

Mobile Friendly Responsive Design
Using Google Mobile Friendly Test Tool
Troubleshooting mobile friendly website issues

Off-Page Optimization


Off-Optimization Techniques

Social Media Engagement

  • Facebook
  • Twitter
  • Linkedin
  • Pinterest

Backlink Building Techniques

Social Bookmarking Sites
Forum Submission
Free directory submission list
Article Submission
Web 2.0 Properties
Question and Answer sites
Video Submission
Image Submission
Infographics Submission
Document Sharing
PDF Submission
PPT Submission
Blog Commenting
Email Outreach Program

Search Engine Algorithms

What is Search Engine Algorithms?
Google Algorithms
Recovering from Search Engine Penalty

Local Business Listing

Google local business listing
Bing business listing
Understanding and implementing H card
Generating H Card

Optimizing Google local business listing

Understanding NAP:

Name
Address
Phone Number

Webmaster Tools

Google Search Console
Bing/Yahoo
Web Analytics Tools

Google Analytics

Bing Analytics
Competitive Analysis
How to perform SEO analysis for a website (SWOT Analysis)

Tools used for SEO analysis

How to perform competitive analysis
Tools used for competitive analysis

Tools Glossary

Google SEO Tools
Google Trends
Pagespeed Insights Tool
Google Mobile Friendly Tester Tools
Structured Data Tester Tool
Ubersuggest.io
LSI Graph
SEOPressor Title Generators
SEMrush Competitive analysis Tool
Ahrefs

Search Engine Marketing (SEM)


Overview
Introduction
What is Search Engine?
What is Search Engine Marketing
What is Pay Per Click (PPC) means?
Basics of PPC
What is Google AdWords?
Adwords Auction Insights
How Adwords Auction Works?
Ad Rank
Ad Quality Score
Landing Page
Daily Budget
Total Budget
Bid
Automatic Bidding
Manual Bidding

Bidding Strategies


  • CPC [Cost Per Click]
  • eCPC [Enhanced Cost per Click]
  • CPM [Cost per Thousand Impression]
  • CPV [Cost per View]
  • CPA [Cost per Action or Cost per Acquisition]
  • CPI [Cost Per Installation]
  • Target CPA [Cost per Action]
  • Target ROAS [Return on Ad Spend]
  • Maximize clicks
  • Maximize conversions
  • Target search page location
  • Target outranking share

PPC Keyword Research


  • Effective PPC keyword
  • Relevant
  • Exhaustive
  • Expansive

Keyword Types


  • Broad match keyword
  • Negative Keyword
  • Exact match keyword type
  • Phrase match type

Keyword Competition


  • Low
  • Medium
  • High

How to select effective keywords for a successful campaign?


  • Campaign Insights
  • Overview
  • Clicks
  • Impressions
  • Average CPC
  • Cost
  • Conversion Rate
  • Conversion Value
  • Search Impression Share
  • Average Position
  • Keywords
  • Cost
  • Clicks
  • CTR (Click Through Rate)
  • Searches
  • Search Terms
  • Words
  • Impressions
  • Clicks
  • Conversions
  • Cost
  • Devices
  • Mobile Phones
  • Tablets
  • Computers
  • Opportunities
  • Campaigns

Campaign Types


  • Search Network
  • Display Network
  • Shopping Ads
  • Video ads
  • Universal App
  • Search Network
  • Sales
  • Leads
  • Website Traffic
  • Product and brand consideration
  • Brand awareness and reach
  • Shopping Ads

Introduction to Google Merchant Center

Creating an account
Linking Google Adwords with Merchant Center
Creating List (Feed)
Creating Shopping Ads

Google Ads

Video Ads
Product and Brand Consideration
Brand Awareness and Reach
Universal App
Android
iOS
Ad Schedule
Start and end dates

Ad Extensions

Sitelink extensions
Callout extensions
Call extensions
App extensions
Structured snippet extensions
Review extensions
Message extensions
Promotion extensions
Price extensions
Ad rotation
Location options
Targeted locations
Excluded locations

Landing Pages

Landing Page Optimization
Google Adwords Keyword Planner Tool
Search for new keywords using a phrase, website or category
Targeting
Location
Languages
Google
Google Search Partners
Filters
Keyword
Broad Match
Related
Hide Keywords
Include Keywords
Search Volume and Data Trends
Search volume using keywords
Uploading a file
Targeting
Date Range
Multiply keywords
Plan Your Budget and Get Forecasts
Search volume using keywords
Uploading a file
Targeting
Ad Preview and Diagnosis
Review Ads on SERP

Social Media Optimization (SMO)


Social Media Overview
What is Social Media?
How social media platform works?
Impact of Social Media in business growth
Choosing the right social media platform based on your target customers
Social Media Platforms Best Practices
What is Social Media Optimization?
What is Social Media Marketing?

Facebook Optimization

Creating a Facebook Account
Updating profile information
What is cover photo?
Importance of uploading profile picture and cover photo
Configuring Visibility settings (Private, Public and only me)

Updating Bio Profile to increase personal reputation

Facebook Page
Creating a Facebook Page
Company, Organization or institution page
Brand or Product page
Artist, Band, or Public Figure page
Entertainment page
Cause or Community page
Creating username for facebook page

Uploading Logo and Cover photo and its impact
Configuring CTA (Call to Action Button)
Increasing Likes, Shares, and Comments
Best practices for Uploading Post, Photos, Videos, Images
Understanding Facebook Metrics
Followers
Likes
Reach
Page Views
Page Preview
Actions on Page
Posts
Events
Videos
People
Messages
Orders

Twitter Optimization
Twitter Overview
Creating Twitter Account

Uploading profile and cover photo
Completing profile information
Creating twitter username
Creating personal and business page
Understanding #tags (Hashtags)
Posting on twitter
Understanding Twitter Trends
Embed Tweet
Twitter Metrics
Moments
Notifications
Tweet
Re-Tweet
Follower
Following
Likes
Lists
Moments
Replies
Media
Pinned Tweet
Audiences
Events
Linkedin Optimization

Optimization Overview

Creating Linkedin Account
Updating linkedin profile
Completeness
Create Your Vanity URL
Increasing Visibility of profile to increase job opportunities
Get Written Recommendations
Add Skills And Get Endorsements
Rearrange Your Profile
SEO for your profile
Incorporating brand image in profile background
Building Network
Using Linkedin as CRM Tool
Add media to your profile

Youtube Optimization

Getting started on YouTube
Creating Youtube Account
Understanding Youtube Interface
Uploading Video
Notifications
Find your way around YouTube
Subscribe to channels
Build playlists of videos you like
Trending on YouTube
YouTube feature experiments and rollouts
Update the YouTube app
YouTube Kids
YouTube Android app requirements and availability

Create videos & manage your channel

Upload videos
Edit videos and settings
Community & comments
Translation tools
Manage channels
Analyze and optimize your channel
Live streaming guide
YouTube Contributors
YouTube Studio Beta
Your account on YouTube
YouTube Red & purchases
YouTube Partner Program
YouTube Nonprofit Program
Legal, safety, and copyright

Advertising on YouTube

Your account on YouTube
Manage account settings
Manage your account & channels
Troubleshoot account issues
YouTube Red & purchases
YouTube Red
Movies and TV shows
Pay-per-view live events
Paid channels
YouTube Partner Program
Introduction to the YouTube Partner Program
Configure your Content Manager
Monetize your content
Deliver content
Manage your rights
Get paid
Fix problems
YouTube Nonprofit Program
YouTube Nonprofit Program overview
Enroll in the YouTube for Nonprofits Program
Raise money as a nonprofit on YouTube
Get help as a YouTube Nonprofit Creator
Legal, safety, and copyright
Policies, safety, and reporting
Copyright and rights management
Advertising on YouTube
Video advertising with AdWords
Ad policies
Youtube Apps
YouTube TV
YouTube Gaming
YouTube Music
YouTube Kids
Creator Academy
YouTube for Artists
Creating Youtube Channel
Creator Studio

Pinterest Optimization

A guide to Pinterest
What is Pinterest?
What are Pins?
The Save button
Send Pins to other people
Boards
Board sections
Secret boards
Home feed
Following

Your account

Log in
Login trouble
Connect to other apps with Pinterest
Log out of Pinterest
Reset your password
Trouble with Pinterest emails

Deactivation

Reactivate or deactivate an account
If someone else signed up with your email
If someone tries to reactivate your account

Security

Account security and hacked accounts
Limits and blocks
Protecting your account
Safe mode
Two-factor authentication
Settings
Edit your profile
Edit your settings
Notifications
Why did Pinterest fix a broken link for me?
Legal and privacy
Personalization and data
Android permissions
Brand surveys
Edit your account privacy
Personalized ads on Pinterest
Pinterest and P3P
Some revisions to our terms of service and privacy policy
Third-party analytics or advertising providers Pinterest uses or allows

What's shared with sellers?

Law enforcement
Law enforcement guidelines
Transparency Report
Transparency report archives

Pinterest basics

Boards
All about boards
Add, edit or delete a board
Pins
Add, edit or delete a comment
Add, edit or delete a Pin
All about Pins
All about the Pinterest browser button
Circles on Pins
Hashtags on Pinterest
Keep track of Pins you tried
Pinterest Lens
Video Pins
What are Promoted Pins?
Search and home feed
Detecting objects and QR codes with Lens
Discovering ideas on Pinterest
Filters for recipe search
Finding things on Pinterest
Following and unfollowing
Opt out of Picked for you Pins
Scan Pincodes with Pinterest Lens
Search with skin tone range
Simplified browse view

People and sharing

Send Pins and messages
Share Pins and boards on Facebook or Twitter
Shopping on Pinterest

Social Media Marketing (SMM)


Get started with Facebook: Beginner
Introduction to Facebook Pages
Creating a Facebook Page
Connect and Engage With Your Audience Using Facebook Live
Immersive Storytelling With Facebook 360

Messenger: Connect and Communicate With Customers

Introduction to Instagram
Building Your Mobile Presence With Instagram Business Tools
SMB Fast Track
Guide Strategy With the Future of Business Survey
Brand Safety Across the Facebook Family of Apps and Services
Get started with advertising
Facebook and Instagram
Targeting: Core Audiences
Campaign Structure
Promote Your Business From Your Facebook Page
Ad Auction and Delivery Overview
Extend Your Campaign’s Reach with Audience Network

Ads Manager

Ad Policies for Content, Creative, and Targeting
Enhance Your Direct Response Campaigns with Audience Network
Create Facebook Ads
Edit and Manage Facebook

Creating Facebook ads
Campaign Name
Single Ad Sets and Multiple Ad Sets
Ad set Name
Audience
Custom Audiences
Exclude and Include

Location targeting
Age
Gender
Languages
Detailed Targeting
Connections
Placement Targeting
Automatic Placement
Edit Placement
Device Types
Mobile Only
Desktop Only

Facebook
Feeds
Instant Articles
In-stream Videos
Right Column
Suggested Videos
Instagram
Feed
Shares
Audience Network
Native, Banner and Interstitial
In-stream Videos
Rewarded Videos
Messenger
Home
Sponsored Messages
Budget and Schedule
Budget
Daily Budget
Lifetime budget
Schedule
Set start and end date
Delivery types
Standard
Accelerated
Bid Strategy
Ad-Formats
Carousel
Single Image
Single Video
Slideshow

Facebook Objectives

Awareness
Brand Awareness
Reach
Considerations
Traffic
Engagement
App Installs
Videos Views
Lead Generation
Messages
Conversion
Conversions
Catalog Sales
Store visits

Twitter Marketing

Twitter Ad Types
Awareness campaigns
Followers campaigns
Promoted Video Views

Website Clicks or Conversions
Tweet Engagements
App installs and re engagements

Creating Twitter Ads

Naming your campaign
Choosing Funding Source (Credit/debit card)
Daily and Total Budget
Pacing
Standard
Accelerated
Ad schedule
Choose your creatives
Audience
Demographics
Gender
Age
Location, Device and Platform
Country
State
Region
Metro Area
Postal Code
Platform or device
Bid Type
Automatic Bid
Target cost

Optimization Preference

Maximum Reach
Reach with Engagement
Ad Group
Twitter Analytics

Linkedin Marketing

Understanding Network
Understanding Connections
My Network
Job Postings
Writing an article, photo, video or idea
Uploading a profile photo
Understanding Trending in Linkedin
Linkedin Group
Linkedin Advertise
Creating Company Pages
Understanding Sponsored Content
Ad Types
Sponsored Content
Sponsored InMail
Text Ads
Dynamic Ads
Programmatic Display Ads
Linkedin Features
Conversion Tracking
Contact Targeting
Lead Generation
Lead Gen Forms
Website Demographics
Website Retargeting
Account-Based Marketing
Audience Network

Pinterest Marketing

Get started
All about Pinterest for Business
Set up your business profile
Business best practices
Common business questions
Promoted Pins
Creating and editing Promoted Pins
3rd Party Click Tracking
About the ad review process
Ads reporting
Billing and payment
Bulk editor
Campaign structure
Fix a Promoted Pins problem
Pinterest tag
Promote App Install Pins
Promoted Pin Tips
Promoted Video with Autoplay
Targeting
Understand the auction
Pins and your site
Website widgets
About the Pinterest Crawler
Blocked links and websites
Build a Save button for your site
Enable Rich Pins for your site
Hashtags on your Pins
Pincodes for your business
Prevent saves to Pinterest from your site
Shop the Look: Product tagging
Showcase
Buyable Pins
About the Buyable Pin review process
Selling on Pinterest
Analytics
Pinterest Analytics
Activity from your website
Confirm your website
People you reach
Pin stats
Pinterest Analytics trouble
Profile analytics
Getting Started with Email


How to create an email account?
What is email marketing?
How email marketing works?
What is spamming in email marketing?
Requirements for Email marketing
Email database
Email templates
An email client
How to Create an Email Database?
Buying email database
Building targeted list using email subscription box
Creating a lead generation ad campaign in Google AdWords and Facebook advertising platforms.
Scraping email addresses from online resources using plugins like email collector email hunter and so on.

Organizing an event or exhibition and collecting users database.

Types of email templates
Creating text template
Creating HTML template
Creating an image template
Email client
Introduction to mail chimp
Creating and mail chimp account
Adding or importing contacts
Creating email HTML templates
Creating an email campaign
Creating and subscription confirmation email
Email marketing best practices
Avoid spamming
Respect People's choice for subscription
White listing email address

Analytics and reporting
Tracking open email
Tracking the click on the link
Tracking sent email

Are You Looking for Digital Marketing Training Institutes in Chennai Near Me?

The first and foremost factor people consider is to get admission in the nearest institute. But, remember, the quality of training is directly proportional to your trainer's knowledge and not based on your comfort level.

Learn to make smart decisions that can save you time and money. That also helps you to learn the expert level knowledge from international game player. Hence, getting to start learning from a quality trainer via instructor led online training is the smart choice.

If you are from different parts of Chennai and looking forward to learn online marketing techniques choosing online session is the great choice.

Locations

Connect to Amudhakumar's Online Digital Marketing Course sessions from any of these areas in chennai:

Adambakkam, Adyar, Alandur, Arumbakkam, Ashok Nagar, Besant Nagar, Chengalpet, Chitlapakkam, Choolaimedu, Chromepet, Ekkaduthangal, Guindy, Jafferkhanpet, K.K. Nagar, Kodambakkam, Kottivakkam, Koyambedu, Madipakkam, Mandaveli, Medavakkam, Mylapore, Nandambakkam, Nandanam, Nanganallur, Neelangarai, Nungambakkam, Palavakkam, Palavanthangal, Pallavaram, Pallikaranai, Pammal, Perungalathur, Perungudi, Poonamallee, Porur, Pozhichalur, Saidapet, Santhome, Selaiyur, Sholinganallur, Singaperumalkoil, St. Thomas Mount, T. Nagar, Tambaram, Teynampet, Thiruvanmiyur, Thoraipakkam, Urapakkam, Vadapalani, Valasaravakkam, Vandalur, Velachery, Virugambakkam, West Mambalam.

Conclusion


Hope the information shared in this blog post helped you to learn more about Digital Marketing Training Institute in Chennai. You can share your comments and feedback related to Digital Marketing Course in Chennai. 

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