Social Media Marketing (SMM)

Social Media Marketing Definition made simple by the best digital marketing trainer in Chennai Amudha kumar.



What is Social Media Marketing?



Social Media Marketing can be better understood by splitting them and looking at the meaning of each term separately. One is termed as social media and the other as marketing. In short, it is termed as SMM.


What is Social Media?



Wikipedia defines Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.


What is Marketing?



The Word Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


By combining both the definition, we can understand Social Media Marketing as a process of increasing the visibility of your business and business leads using paid advertising campaigns using the social media platforms like Facebook, Twitter, YouTube, and Google Plus.

What is Social Media Marketing Strategy?



A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. We have already discussed the social media marketing.


Hence, social media marketing strategy definition can be created by creating an action plan using the marketing options on social media can be termed as Social Media Marketing Strategy.

Social Media Marketing Courses



Social Media Marketing Courses are offered by several institutes. Any training institute offering Digital Marketing Course may offer SMM courses too.


You can take the advantage of Google search engine results to check and validate a nearby training institute.

Most Popular Social Media Sites are

I have listed the most popular social media sites below. You might have heard about almost every platform.

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram
  • Tumblr
  • Flickr
  • Reddit
  • Snapchat
  • WhatsApp
  • Quora
  • Vine
  • Periscope
  • BizSugar
  • StumbleUpon
  • Delicious
  • Digg
  • Viber

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