Google Business Profile (Google My Business) Course

Master Google Business Profile (GBP) & Local SEO for Real-World Business Growth

This course is designed based on the actual day-to-day work of a Google Business Profile Executive, Local SEO Executive, and Digital Marketing Executive. Instead of theory, it focuses on the practical tasks professionals perform for local businesses and agencies.

Module 1: Introduction to Google Business Profile (GBP)

What is Google Business Profile?

• Definition of Google Business Profile

• Benefits for local businesses

• How customers find businesses on Google

Evolution from Google My Business (GMB) to Google Business Profile

• History of Google My Business

• Major updates and interface changes

• New features introduced in Google Business Profile

Benefits of Google Business Profile

• Increase local visibility

• Generate customer calls

• Drive website traffic

• Improve brand trust

• Boost Google Maps rankings

How Local SEO Works

• Understanding local search intent

• How Google ranks local businesses

• Importance of relevance, distance and prominence

Understanding Google's Local Ranking Factors

Relevance

• Matching business information with search queries

Distance

• Location proximity to the searcher

Prominence

• Reviews

• Business authority

• Online citations

Google Maps vs Google Search Listings

• Differences between Maps and Search

• Local Pack results

• Knowledge Panel

Business Types Eligible for GBP

• Storefront businesses

• Service-area businesses

• Hybrid businesses

Business Categories Explained

• Primary category selection

• Secondary categories

• Category optimization

Local Search Terminology

• Local Pack

• NAP

• Citations

• Geo-targeting

• Knowledge Panel

Module 2: Creating a Google Business Profile

Creating a Google Account

• Create a professional Google account

• Business email best practices

Setting Up a Business Profile

• Create a new profile

• Business ownership

• Initial setup

Choosing the Right Business Name

• Google naming guidelines

• Avoiding keyword stuffing